8 Ways to Boost Your Online Sales
Posted: Thu Dec 26, 2024 10:15 am
Spoiler alert: the very first online sale was a Sting album in 1994.
Yes, of all the singers it had to be Sting! Why, do you have something against Sting?
As an e-retailer you invest a lot of money to target and reach new customers in order to sell more. But what else? Have you ever calculated the amount of money invested in finding new customers compared to the budget set aside for retaining existing customers?
Here are some statistics that will enlighten you a little more (this data was collected by HelpScout ):
On average, loyal customers are up to ten times more profitable than a first-time customer.
The probability of selling a product to a new customer is between 5 and 20%, while statistics show percentages ranging from 60 to 70% for an existing customer.
Only 4% of dissatisfied customers will send you feedback to let you know.
It is 6 to 7 times more expensive to acquire a new customer than to keep an existing one.
Online shopping
So if you didn't realize it before, now you do. Focusing and valuing your current germany telegram customers by concentrating your marketing work on this segment will bring you great benefits for a minimum investment.
Unless your name is H&M or Urban Outfitters, building customer loyalty online is not the same as building customer loyalty offline. An e-shopper will even (if they discover your brand) have a more flexible purchasing behavior.
Think about it: e-customers don't visit your store, nor do they talk or get any personalized service from one of your salespeople or employees, so their attitude toward your brand is much less tangible.
So how to act?
How to convince e-customers to come back to your site more often?
Here are the top 8 ways to retain your online customers and boost your sales:
1. The presentation email
Let’s start with the basics: sending a thank you email is a good start. It’s a nice gesture that will also help you build a relationship with your customers. Sending an email can be done right after the customer’s purchase, or by automated email a few days later. You can display inserts with products similar to the purchase made (cross-linking), or offer a discount on the next purchase.
Here's an example of an introductory email from ActiveTrail's Active Commerce tool :
Thank you email
2. Delivery
The quality of the product and the service provided are of course extremely important. Among the services you offer, it is very important to pay attention to delivery. Delivery is a crucial factor in the user experience of purchasing. It is even a decisive factor in the customer's future purchasing decisions. If you choose a delivery company, choose wisely. Every point must be considered, the delivery time, the quality of customer service etc.
Shipping is a delicate factor that cannot be overlooked. If the logistics are managed externally, you will not have control over it and this can sometimes have negative consequences and even ruin the customer's shopping experience, which can therefore lead to their loss. Take control and make sure you use quality companies.
3. Add a surprise
The surprise can be in the form of a small card, gift or discount coupon inside the package. As long as it is a surprise, it will definitely please your customers. The cost should be minimal. For example, offering a sample of the products on sale will not cost you much, and will familiarize the customer with your great products (especially the new ones). This warm gesture towards your customer will not be forgotten soon and will be appreciated by both sides.
If you manage to warm your customers' hearts enough, they may share this experience on social media, just like in this example from the Shopify site :
Sending a Thank You Note
4. A survey by email
Do you want to know your customers' shopping experience and improve your services? As mentioned above, only 4% of customer complaints are sent, which is a shame since customer feedback, good or bad, helps improve services. With a survey, you show your customer that you care about them, since you are concerned about their well-being, and you are trying to satisfy them.
Not to mention that a questionnaire sent to the customer a month after their purchase reminds them of your existence.
5. Email Tracking
When a customer buys from you, potentially they don't just leave you their money, they also leave you their email address which is also very important from a marketing point of view.
Be sure not to forget to update discounts, sales and new products so that you have a reason to email your customers throughout the year. Use the customers' first name in your emails to establish a friendly connection by thinking of these few lines that will make them smile and want to buy again, such as "is everything okay?" or going more on the emotional side "we missed you!". Attach products from your new collection to the newsletter and why not a discount.
Yes, of all the singers it had to be Sting! Why, do you have something against Sting?
As an e-retailer you invest a lot of money to target and reach new customers in order to sell more. But what else? Have you ever calculated the amount of money invested in finding new customers compared to the budget set aside for retaining existing customers?
Here are some statistics that will enlighten you a little more (this data was collected by HelpScout ):
On average, loyal customers are up to ten times more profitable than a first-time customer.
The probability of selling a product to a new customer is between 5 and 20%, while statistics show percentages ranging from 60 to 70% for an existing customer.
Only 4% of dissatisfied customers will send you feedback to let you know.
It is 6 to 7 times more expensive to acquire a new customer than to keep an existing one.
Online shopping
So if you didn't realize it before, now you do. Focusing and valuing your current germany telegram customers by concentrating your marketing work on this segment will bring you great benefits for a minimum investment.
Unless your name is H&M or Urban Outfitters, building customer loyalty online is not the same as building customer loyalty offline. An e-shopper will even (if they discover your brand) have a more flexible purchasing behavior.
Think about it: e-customers don't visit your store, nor do they talk or get any personalized service from one of your salespeople or employees, so their attitude toward your brand is much less tangible.
So how to act?
How to convince e-customers to come back to your site more often?
Here are the top 8 ways to retain your online customers and boost your sales:
1. The presentation email
Let’s start with the basics: sending a thank you email is a good start. It’s a nice gesture that will also help you build a relationship with your customers. Sending an email can be done right after the customer’s purchase, or by automated email a few days later. You can display inserts with products similar to the purchase made (cross-linking), or offer a discount on the next purchase.
Here's an example of an introductory email from ActiveTrail's Active Commerce tool :
Thank you email
2. Delivery
The quality of the product and the service provided are of course extremely important. Among the services you offer, it is very important to pay attention to delivery. Delivery is a crucial factor in the user experience of purchasing. It is even a decisive factor in the customer's future purchasing decisions. If you choose a delivery company, choose wisely. Every point must be considered, the delivery time, the quality of customer service etc.
Shipping is a delicate factor that cannot be overlooked. If the logistics are managed externally, you will not have control over it and this can sometimes have negative consequences and even ruin the customer's shopping experience, which can therefore lead to their loss. Take control and make sure you use quality companies.
3. Add a surprise
The surprise can be in the form of a small card, gift or discount coupon inside the package. As long as it is a surprise, it will definitely please your customers. The cost should be minimal. For example, offering a sample of the products on sale will not cost you much, and will familiarize the customer with your great products (especially the new ones). This warm gesture towards your customer will not be forgotten soon and will be appreciated by both sides.
If you manage to warm your customers' hearts enough, they may share this experience on social media, just like in this example from the Shopify site :
Sending a Thank You Note
4. A survey by email
Do you want to know your customers' shopping experience and improve your services? As mentioned above, only 4% of customer complaints are sent, which is a shame since customer feedback, good or bad, helps improve services. With a survey, you show your customer that you care about them, since you are concerned about their well-being, and you are trying to satisfy them.
Not to mention that a questionnaire sent to the customer a month after their purchase reminds them of your existence.
5. Email Tracking
When a customer buys from you, potentially they don't just leave you their money, they also leave you their email address which is also very important from a marketing point of view.
Be sure not to forget to update discounts, sales and new products so that you have a reason to email your customers throughout the year. Use the customers' first name in your emails to establish a friendly connection by thinking of these few lines that will make them smile and want to buy again, such as "is everything okay?" or going more on the emotional side "we missed you!". Attach products from your new collection to the newsletter and why not a discount.