Want to know more about your subscribers? Here’s how…

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Personalized campaigns give the customer a different feeling and strengthen the connection your brand has with them.
This is why you absolutely need their cooperation. So how do you go about getting personal information from them?

Whether your email marketing is aimed at selling something or is more about staying in touch with your customers and strengthening your brand, segmenting your contacts is one of the most useful tools you should have in your toolbox. No matter what actions you are going to take or even what you have already taken, your campaigns should provide users with relevant and useful content. But while many email marketers try to learn more about their users through the statistics derived from their actions, some of them overlook an option – which is no less simple and powerful – to obtain data directly from users!

ActiveTrail form

One of the reasons why we so desperately want this to be effective is that we often feel uncomfortable about disturbing users and arousing suspicion among our subscribers. Many people might see this sudden request for germany telegram information as an unnecessary intrusion into their privacy. So how do you go about doing it right?

Know where to ask
The two most valuable places to ask users for information are the sign-up form and the notification confirming the sign-up. These are the places with the highest visibility – since all users who signed up for your campaign have obviously seen the sign-up form, signed up, and then received a notification confirming that their sign-up has been successful. This notification also has a particularly high open rate. Similarly, the moment a user signs up for your campaign is the exact moment when they start to become interested in your brand, which is a great time to ask them questions.

But be careful not to include too many questions in the form so as not to scare away your new users who may not understand this sudden influx of questions. Make sure that only the most essential questions are mandatory (like the email address for example) and that the other questions remain optional. If you can manage it yourself, it is a good idea to have the optional questions intended for your segmentation on a separate page that users reach only after they have filled in the mandatory information.

Know how to ask
The first question users will ask themselves the minute you ask them for information is “What’s in it for me to answer all of this?”

With users becoming increasingly concerned about their privacy, you need to be very clear about how you are going to use this information – tell them very transparently what is in it for them. Because by providing you with the information you are asking for, they will have the opportunity to benefit from a better service because it will be tailored to them and not general.

Know what to ask
No matter how sophisticated you are, if you don't ask the right questions, it doesn't matter if you get the answers because they won't do you any good! The most important thing is to only ask for information that you want to use, and it's better if users can see how they'll benefit from it in the future, which will make it easier for them to provide it to you. For example, if you have no intention of sending personalized campaigns based on the age of the users, why are you asking for the age of your subscribers? If you don't plan on sending separate emails for men and women, why ask for the contact's gender? There's no point in getting information that will look great on your end-of-day power point presentation, only ask for relevant information and use it! Here are some details you can ask for:

Date of Birth : A classic question that will allow you to use the answer to send special offers and discounts on users' birthdays.

Preferred content : Do users want to receive special offers or do they prefer in-depth articles? And if they prefer articles, what topics would they like to read about?

Email Frequency : Try to find out your users' preferred email frequency, this way you may be able to increase the number of campaigns you send without risking an increase in your unsubscribe rate.

There are, of course, many more questions. It all depends on the type of campaigns you are sending and the effort you are willing to invest. Either way, if you are not yet ready to create personalized campaigns, you should ask yourself whether there is really a need to ask users for unnecessary information. If you are sending the same campaign to everyone, a few quick questions can help you start personalizing the campaign.

Learn how to create a registration form
A few small steps in the right direction can significantly improve your email marketing performance, leading you to more comprehensive and relevant personalization for users.



Learn more about ActiveTrail by visiting our blog : Read for example how smart segmentation can help you become an effective email marketer – while boosting your sales