Guide: How Thank You Pages and Conversion Codes Will Lower Your Marketing Costs?

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Landing pages have a very clear objective: to transform Internet users into prospects or leads (in web language). In the digital world, the word “lead” usually translates to filling out a registration form . When we analyze the results of a certain landing page, the first question we ask ourselves is how many leads it brought us.

conversion code

As mentioned above, lead collection is possible with the help of registration forms. The form can appear in different possible forms: for example, in a static form integrated into your page, in a scrolling form that takes your potential lead to the bottom of the page, or even in the form of a pop-up – all with the aim that the Internet user leaves their contact details at all costs.greece telegram data

And that's when the magic happens: after filling out the form, the user will be transferred to a thank you page.

The process seems logical enough – the user has arrived on your landing page , filled out a form, and is then transferred to a new page where we thank them for leaving their contact information. Good thank you pages aren’t the ones that simply say “Thanks for leaving your contact information” but rather the ones that also offer additional information. For example, you can indicate when you will be contacting the new user, when your new subscribers will start receiving the emails they signed up for, and/or add a link to your site’s homepage or blog link for some additional reading. But the story doesn’t end there – we need to talk about another important element of the thank you page: the conversion code.

Why do we need a conversion code?
The conversion code is a special code that we integrate into our thank you page (which appears after filling out the registration form). Its role is to inform the different marketing platforms that a certain user has completed the registration process and arrived at the thank you page.

Let’s say you post an ad on Facebook and a user clicks on it, which lands them on your landing page – Facebook then receives a notification of the click and tags the user with a special code called a cookie. Facebook tags the user and can therefore identify that they are the one who sent them to your page. If the user then fills out the signup form on your page and is then taken to the thank you page, the code we have embedded in the thank you page will identify the Facebook code and will then send Facebook a message saying “the user you sent me converted!”

On an even more practical level, as advertisers you can discover through the Facebook interface the number of Internet users who have been converted into leads thanks to Facebook!

In an age where anyone can advertise anywhere, it’s important for you to know where to invest your money and where your conversions are coming from – Google Ads? Facebook Ads? Or maybe they’re coming from content platforms like Taboola or Outbrain?

Don't advertise just for the sake of it!
Now, let’s take our thank you page to the next level. In one of our previous articles, we talked about the remarketing code . In our thank you page, we can integrate not only a conversion code but also a remarketing code (i.e. tagged – or tagged – users who visited our thank you page).

Later, after you have accumulated enough visitors to your thank you page, you can set the different marketing platforms to no longer show your ads to those who have already reached your thank you page (since we can conclude that they are already converted, so we do not need to promote the same item to them again).

You can go even further – for example, you can create targeted ads that only reach people who have already visited your thank you page.

Let's say you created a landing page with the goal of growing your mailing list, but now you have a webinar coming up and you want to target it to your new users and only them! You can set in Facebook and Google that your ad is published but targeted only to users who have visited your thank you page in the last 30 days only. This way, you can be sure that you are marketing properly and in a targeted manner, while saving a lot of money!

So how do you go about it?
Integrating the conversion code is simple and takes no more than two minutes.

Facebook
In the Ads Manager , click Tools and choose Conversion Tracking .

conversion tracking

Click Create Pixel in the upper right corner.

create pixel

Name the pixel and choose the corresponding category from the menu that appears. There are a variety of options that can fit many needs. For registration forms we recommend using Registrations

registrationsClick Create Pixel , copy the code and embed it in your landing page settings on ActiveTrail.

view pixel codeFor more information on how to create your conversion pixel on Facebook

Google AdWords
Click Tools in the toolbar and choose Conversions

Google toolsClick on + CONVERSION and choose the Website option .

conversion

websiteAt this point, you can determine the pixel parameters, such as the name that will appear in the system, the conversion rate, time, etc.

conversion source on google adwordsFinally click Save and Continue , copy the pixel and paste it into your thank you page settings.

For more information on creating a conversion pixel in Google AdWords .

Integration into landing pages
When creating your new landing page in the ActiveTrail platform, paste the code into the tracking codes box during the final phase of page creation in the properties.

propertiesIf you want to add a conversion code to a pre-existing landing page, click Properties, open the Tracking Codes tab, and paste the code into the Conversion Tracking Code box .

landing pages

properties 2

pixel code