The Complete Guide to Remarketing Through Your Landing Pages

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How it works in real life…
You're driving down the highway when suddenly you see a huge poster of Heidi Klum trying to sell you some kind of product.

You'll probably stare at the image in your head for a few seconds, but that's it.

Re-Marketing

How does it work in the virtual world?
Now imagine Heidi Klum chasing you everywhere you go.

You open Facebook, and there she is.

You go to Meetic and she's there

You go to Wikipedia, and it's still there!

This is the exact definition of Remarketing, a method that allows you to display greece telegram phone number list banners or advertising texts in front of people who have recently visited your website or landing pages. These remarketing banners are dedicated to the product you want to promote.

Many ad networks offer this remarketing feature, such as Google or Facebook for example.

The benefits of Remarketing
Cost – Remarketing is not very expensive compared to online text ads. It is much cheaper to show an ad to someone who has already visited your site (they have already been tagged).

Increase your sales – People who have already visited your site are more likely to become paying customers than a regular visitor. With the help of remarketing, you can increase their interest in your product.

Exposure – Exposure creates the brand. Increasing the attention paid to your brand increases its presence in the minds of your customers, directly correlating it with their desire to indulge.

Or advertise – With remarketing code you can reach all your visitors from Google, Facebook and many other sites.

Who can benefit from Remarketing?
Everyone !

Let's say you created a fantastic campaign, which brought you no less than 1000 visitors per day.

But wait…

Only 50 people out of 1000 people completed their information!

Where did the other 950 visitors go?

Some went to hang out their washing, others went to watch an episode of their favorite series, Games of Thrones, some forgot to charge their laptop which ended up completely turning off...you understand?

Without remarketing, you might as well say goodbye to those 950 potential customers.

On the other hand, with remarketing, you can tag all of your website visitors and display advertising on the sites where you have purchased ad space. This will give you the opportunity to bring those 950 potential visitors back to you.

How does it work?
When someone visits a site on which a remarketing code has been inserted, the browser used will automatically send a cookie to the visitor, who will thus be tagged. This cookie will allow the display of your ads when he or she browses other sites such as Facebook or any other site belonging to the Google Display Network.

When does ActiveTrail intervene?
ActiveTrail is the most advanced tool for creating landing pages that will display on any screen size. This way, you can remarket from your landing page.

With the advanced ActiveTrail landing page editor, you can insert a variety of different tracking codes, including Facebook or Google remarketing codes.

How to get started?
First, you need to copy the remarketing code that corresponds to the platform on which you want to display ads.

Remarketing for Facebook

On the Facebook platform go to the menu:

Tools > Create an Audience > Custom Audience

Remarketing for Facebook

In the window that opens, click on Website Traffic :

Remarketing for Facebook



Indicate the information you want to collect.

In the following example, we have chosen to implant a cookie for each person who visits our website, with a cookie lifespan of 30 days, on the visitor's computer.

You can also give a name to your target audience. It is important that you give a clear and precise name, in order to avoid any confusion in the future about the people you want to target.

Finally, click on the bottom left and click on “Create a pixel”.

The window that opens will contain the code. Copy the code and click Create Custom Audience.

Remarketing for facebook

Then open your landing page on ActiveTrail and paste your remarketing code there (see below).

Remarketing pixel



pixel instructions and codes

Google Adwords

Click on Shared Library , below the list of campaigns

Remarketing pour Google

Then click on Audiences then on Tag Detail , in the window that will appear at the top right of the screen.

adwords remarketing FR

In this window, click on Setup > then on the small arrow next to View AdWords tag for websites > and copy the code that appears at the bottom.

View AdWords tag for websites

Integrate the Code into the ActiveTrail Platform
Log in to the ActiveTrail platform and click on Landing Pages.

Click on the Properties of the page where you want to integrate the landing page remarketing code.

remarketing pour landing page

In the new window, click on tracking code

code de tracking