Clean up your mailing lists for efficient use of your email software

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Mailing lists are an essential component of your email marketing actions. That is why they must always be maintained and as clean as possible: they must not contain incorrect or obsolete addresses…

Remove unwanted addresses from your email recipient lists , reorganize your email marketing actions. Here's how:

Emailing software

Search for “Inactive”
Inactive people are people who ignore your campaigns: they don't open your campaigns, don't click on any of your links, and don't show any form of interest.

Once you have identified these inactive people, via your emailing software greece telegram you can consider two types of action:

A targeted campaign: Send a wake-up campaign, to get them back and reintroduce them to your customer pool. Use special offers, coupons and freebies, anything that will grab their attention and remind them of what you have to offer.
Deletion: Ultimately, you can delete these inactive addresses, which do not respond despite your ultra-targeted campaigns in order to create a smaller, more qualified and more effective mailing list.
Identify Veterans
Your new subscribers will always be the most active, so try to give your veterans the boost they need. Once identified, you can launch a special “loyal customer” campaign. You don’t need to offer discounts, your recognition will do the job.

Add new recipients
Don't let your mailing list shrink before your eyes. Give your signup forms a makeover ! Use our must-have forms to capture new subscribers. It's Spring and it's time to refresh your website with new colors and designs.

Create a new campaign with discounts for new subscribers. Use social media to spread your campaign quickly and effectively.

It's time to take a closer look at your stats
Compare the performance of your previous campaigns in your email software: Are your opening rates increasing? Are you learning from your past mistakes or are you sending your campaigns automatically and mechanically?

Use ActiveTrail online survey tool to collect information directly from your customers. You no longer need to guess what they think.

After analyzing all this information, start creating a new, much more effective email campaign with your email software .

Now that you know how to clean your mailing lists, it's time to make all these cleaning actions a well-oiled routine...to be done at least twice a year!