How to create an engaging company logo

[jrineakter]

The logo is one of the most important elements in a company's visual identity, and as such, special care must be taken in its design. We are going to give you some tips on how to create a company logo that will engage your audience.



How to create a company logo?


A company logo is a graphic symbol that identifies a company. It is therefore a visual representation of the values ​​of your business. Said like this, it may seem complicated, but all you need to do is use common sense to know which logo can best adapt to your interests.



For example, if you saw the logo of a notary and that of a video game company, you could tell which one was for the video games and which one was for the notary, since the first one would undoubtedly be more sober.



When designing a logo you should know that there are three types:



Logo: The logo is just text (word, phrase or initials), without any figures. An example that you surely see every day is the Google logo.



Isotype: the logo is a figure or image. Without any accompanying text. Since we are on the Internet, we will use the Twitter logo as an example of an isotype logo.



Isologo: A combination of the two hong kong telegram mobile phone number list previous ones, that is, with text and figures. For example, the Puma logo.



Each has its advantages and disadvantages. Image-based logos are more striking, but on the other hand can be difficult to understand (who would associate the Nike logo with sneakers if the brand wasn't so famous?). Logos with only text can be better understood but less striking. On the other hand, logos that include text and image can be more difficult to remember because of the mix of elements.



If the company is small, it is best to choose a logo that most accurately reflects the field of action of the business. For example, a fruit shop should include some fruit in the logo. But be careful, the main objective of the logo is to differentiate itself from the competition, so it must be original without ceasing to be identifiable.



Finally, remember that a good logo should be scalable, easy to reproduce and distinctive. Scalable means it can look just as good on a business card as it does on a roadside billboard. Keep these tips on how to create a company logo in mind and get started.