By reporting on what you’ve done

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If the expectation is that the impact might get lost in the variance of overall SEO numbers, I would focus more on the impact of individual SEO projects while still keeping a close eye on overall SEO numbers. Conclusion In summary, why investing in SEO can be hard: Results take a while Many results are unquantifiable (a 2% site wide lift can be meaningful but also easily lost in the noise of traffic variance) The combination of the previous two points makes it hard to discern good SEO work from bad SEO work.


Sure after a year of not seeing any results you might realize that the SEO direction you're on isn't working out but you've lost a year of potential SEO growth in the meantime. It usually requires your scarcest resource, engineering time albania phone number database Or to put all of this another way, here's how not to invest in SEO: Hire someone with a ton of great SEO experience who doesn't seem that strong otherwise Do not allocate resourcing to SEO, put the onus entirely on your new SEO person to secure engineers or analysts or writers Expect the growth rate of overall SEO traffic or revenue to be meaningfully different within a few months of this person starting Daily SEO Fix: SEO Reporting Basics SEO Analytics | Moz Tools A crucial aspect of improving your SEO performance is reporting.


you can analyze the data you’ve collected, and learn from it. In this Daily Fix series, we’ll show you how to create clear, insightful reports that you can easily share with relevant stakeholders. These reports cover all of the key elements of SEO, and can be customized to suit your needs. How do I set up a custom report? Custom reports allow you to effectively communicate the SEO work you’ve been doing to clients, colleagues, or other stakeholders on a consistent basis.