6 Tips to Increase Your Online Sales in 2025

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You have invested time, money and energy in developing your online store . Despite this, your turnover is struggling to take off.

Don't be discouraged if you find yourself in this situation. First, building a thriving online business can take time depending on your industry and the type of clientele you're targeting. On the other hand, if you're having trouble, there are solutions to get back on track!

Woman who buys online: Boost e-commerce
We reveal 6 common problems in e-commerce and tips to solve them and increase your sales. In Reunion, where online commerce is growing, it is crucial to implement these best practices to stand out and capture the attention of buyers.

These tips can be adapted to all types of e-commerce sites and are perfect india telegram phone number list you are new to online sales. Let's go, it's time to exploit the full potential of your e-shop!

1) Think about your user (buyer) first
To boost your e-commerce, you must first think about your end buyer: what do they want to find on your site? What information do they look for first? What are their web browsing habits? etc. In short, put yourself in your customers' shoes : the quality of the user experience must be at the heart of your e-commerce strategy.

Man Who Made an Online Sale: Increase Your Online Sales
The first impression you leave on your visitors can make all the difference between a successful online sale and cart abandonment. Make sure your site is easy to navigate , with a clear and intuitive interface.

A responsive design , that is to say one that adapts to all types of screens, is also crucial. In Reunion, a large part of online purchases are made from a mobile (we speak of Mobile Commerce or M-commerce).

Navigation on an e-commerce site: Booster ecommerce
Also consider your page loading speed : a slow site can discourage even the most motivated buyers. By providing a smooth and enjoyable user experience, you reduce friction and maximize the chances of conversion .

Additionally, search engines like Google value websites and online stores with good UX. This will result in better positioning in search results.

2) Identify the obstacles to online purchasing
When an e-commerce site's sales are struggling to take off, analyze your online store to identify what's holding buyers back. This could include:

Shipping costs too high or unclear
Lack of clarity on return policy
Lack of suitable means of payment
Ordering process too complex…
Man asking questions before buying online
The reasons can be varied and depend on your industry or type of customer.

Start by analyzing your site data to identify pages where cart abandonment is common. You can also conduct user testing to understand frustrations and pain points:

Is the navigation smooth enough?
Are the strategic pages accessible?
Is the information on the product sheets sufficiently comprehensive? etc.