It’s easy to cherry-pick the worst of the

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Here’s that same post/rewrite for another query, appearing as a Featured Snippet: Again, there’s nothing really wrong or inaccurate about the rewrite, other than a lack of clarity about why it happened. In the context of a Featured Snippet, though, rewrites have a greater possibility of impacting the intent of the original author(s). Where did Google get it wrong? It’s the moment you’ve been waiting for — the examples where Google made a mess of things. I want to be clear that these, at least in our data set, are few and far between.


worst, but the three examples I’ve chosen here have a common theme, and I think they represent a broader problem. (7) Last things first Here’s an example of rewrite truncation, where Google seems to bahamas phone number database have selected the parenthetical over the main portion of the title: Many of the bad examples (or good examples of badness) seem to be where Google split a title based on delimiters and then reconstructed what was left in a way that makes no sense.


It seems especially odd in the case of a parenthetical statement, which is supposed to be an aside and less important than what precedes it. (8) Half the conversation In other cases, Google uses delimiters as a cutting-off point, displaying what’s before or after them. Here’s a case where the “after” approach didn’t work so well: This is user-generated content and, granted, it’s a long title, but the resulting cutoff makes no sense out of context. Standard