Use ROI calculations to make better strategic
Posted: Sat Dec 28, 2024 4:53 am
Although useful for e-commerce, these analytics are likely to be most beneficial for lead generation sites who have longer sales cycles and transactions that occur off-site or after multiple sessions (for example, B2B SaaS or a marketing agency). Examples of engagement events include: Newsletter sign up Contact form submission Downloads Adding to a cart How to view your campaign engagement data Click on “Behavior” > “Events” > “Top Events” Below is an image so you can follow along: Top Events in Google Analytics.
This type of tracking gives greater insight into how people are interacting with parts of your website, and how benin phone number database engaged they are at different parts of the journey. Use it to set goals for your lead generation and investigate whether or not your SEO efforts are paying off. Let’s say you find that your website gets a ton of traffic to your services page, and a high percentage of those visitors download a case study. This means they’re interested in what you have to offer and would like to see more case studies from you.
decisions for your business Ultimately, when using Google Analytics for SEO, you should work to align business goals with specific measurable metrics so that you can create a long-term plan for sustainable growth. It’s no secret SEO is a powerful tool for your business, but putting it into an actionable and personalized plan to get the train continuously going uphill is what counts.
This type of tracking gives greater insight into how people are interacting with parts of your website, and how benin phone number database engaged they are at different parts of the journey. Use it to set goals for your lead generation and investigate whether or not your SEO efforts are paying off. Let’s say you find that your website gets a ton of traffic to your services page, and a high percentage of those visitors download a case study. This means they’re interested in what you have to offer and would like to see more case studies from you.
decisions for your business Ultimately, when using Google Analytics for SEO, you should work to align business goals with specific measurable metrics so that you can create a long-term plan for sustainable growth. It’s no secret SEO is a powerful tool for your business, but putting it into an actionable and personalized plan to get the train continuously going uphill is what counts.