I think of a newsletter as a more personalized
Posted: Sat Dec 28, 2024 5:19 am
Mailmunch to embed a signup banner or popover on your website with minimal code. The specific place of newsletters Plenty of people way smarter than me are on the newsletter bandwagon (and joined it much earlier than I did). Moz has been sending a popular “Top 10” newsletter for years, Kick Point sends an excellent weekly synopsis, and StreetFight puts out a great daily roundup, just to name a few. As a subscriber, those companies are always top-of-mind for me as thought leaders with their fingers on the pulse of digital marketing.
But newsletters work far beyond the digital marketing industry, too. Twitter, Facebook, and even Google have raced to build out or acquire their own newsletter platforms — partly driven by the success of Patreon and Substack among brazil phone number database content creators. Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.” I love that description.
social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter. Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.
But newsletters work far beyond the digital marketing industry, too. Twitter, Facebook, and even Google have raced to build out or acquire their own newsletter platforms — partly driven by the success of Patreon and Substack among brazil phone number database content creators. Sam Dolnick, the man in charge of the New York Times’ digital initiatives, puts a lot of stock in newsletters as a cornerstone channel, calling them “a lo-fi way to form a deep relationship with readers.” I love that description.
social channel. In the ideal world it’s halfway between a 1:1 email and a broadcast on Facebook or Twitter. Granted, a newsletter may not be right for every local business, and it’s far from the only kind of email marketing you should be doing. But it’s also one of the easiest ways to get started with email marketing, and as Sam Dolnick said, an easy-to-understand way to start building relationships with customers.