How to find new customers using the Internet?
Posted: Sat Dec 28, 2024 6:02 am
The Internet is a gold mine for finding new customers .
By using the right digital levers, you can:
Target the right audience,
Attract them to your brand (distancing them from competitors),
Convince her to buy in the end,
While optimizing your profitability.
Of course, it’s important to keep in mind that the buying journey can vary across industries and customer profiles. Take, for example, B2B, where sales cycles can span months. This requires a deep understanding and rigorous tracking of the customer journey, from initial awareness to interaction with a salesperson.
For any business, the real challenge is to connect with your prospect at the right time . And ideally, as early as possible: you have more opportunities to stand out from the competition.
This requires using the appropriate digital communication channels to share relevant iran telegram data information with your target audience and help them make a decision. This approach, which requires finesse and subtlety, requires methodical planning of your digital marketing strategy (an area where our web agency in Reunion excels).
Ready to explore and maximize the potential of the Internet to find new customers?
Let's go!
Wifi for remote work in airport lounge bar, hotel lobby or cafe. Phone and laptop. Woman using smartphone and modern laptop on table. Real estate agent or student reading emails.
Creating a website, essential for customer acquisition
Creating a website is the first essential step in any customer acquisition strategy.
Having a website is a must for businesses that want to expand their customer base. It is a privileged space over which you have total control to:
Assert your brand identity,
Present your company, your products and services,
Interact with your potential customers.
Website creation VS redesign
If you already have a website, but it's not generating results, it might be worth considering a redesign .
ux Graphic designer creative sketch planning application process development prototype wireframe for web mobile phone. User experience concept.
Website redesign is a suitable solution to align this digital lever with your business objectives and the needs of your customers. This transformation can concern:
The design, to make it more attractive and functional,
Content structure, for better engagement,
Technical aspects, to improve the user experience or optimize natural referencing .
Consider seeking professional advice to know which option to choose. If your website is too outdated or no longer meets your needs, a creation from scratch will be recommended.
In both cases, the goal remains the same: improve your online presence to better capture and convert your target audience. An effective website is a powerful tool to increase your brand visibility, engage with your prospects and, ultimately, boost customer acquisition.
Google SEO to attract qualified traffic
SEO on Google is one of the most strategic levers to find new customers. The reason is simple: being visible on the search engine, on the right keywords, is the guarantee of generating qualified traffic on your website.
Sankt-Petersburg, Russia, November 8, 2017: A woman's hand touches the screen of an iPad Pro tablet computer at night to search on the Google search engine. Google is the most popular Internet search engine in the world. Photo taken in the company's offices.
By optimizing key areas of your website, you increase your chances of appearing first on Google. Internet users who are looking for your products or services are, in fact, more likely to click on the first links: in search results, the trend is not to scroll down.
We talk about natural referencing optimization or SEO (for " Search Engine Optimization "). We say "natural" or "organic" to dissociate these results from the advertisements, the result of paid referencing (or SEA for " Search Engine Advertising ").
Basic SEO Techniques
If you're new to SEO, here are some basic techniques to know:
Keyword research : Identify the search terms your target audience uses to search for your products or services on the web. Integrate these words or phrases naturally into your content.
Content optimization: Create quality, informative and useful content for your audience. Make sure it answers your prospect’s questions at all stages of the buying journey .
Technical optimization: your web pages must load quickly, be readable on all devices (especially mobile) and offer intuitive navigation. Respecting these criteria is essential to meet the requirements of search engines and users.
Quality backlinks: Backlinks are links from other websites that point to yours. They act as recommendations in Google's eyes and therefore strengthen your credibility and authority.
Paid advertising for quick impact
To acquire new customers through the Internet, paid advertising is one of the fastest and most effective ways. It guarantees you:
By using the right digital levers, you can:
Target the right audience,
Attract them to your brand (distancing them from competitors),
Convince her to buy in the end,
While optimizing your profitability.
Of course, it’s important to keep in mind that the buying journey can vary across industries and customer profiles. Take, for example, B2B, where sales cycles can span months. This requires a deep understanding and rigorous tracking of the customer journey, from initial awareness to interaction with a salesperson.
For any business, the real challenge is to connect with your prospect at the right time . And ideally, as early as possible: you have more opportunities to stand out from the competition.
This requires using the appropriate digital communication channels to share relevant iran telegram data information with your target audience and help them make a decision. This approach, which requires finesse and subtlety, requires methodical planning of your digital marketing strategy (an area where our web agency in Reunion excels).
Ready to explore and maximize the potential of the Internet to find new customers?
Let's go!
Wifi for remote work in airport lounge bar, hotel lobby or cafe. Phone and laptop. Woman using smartphone and modern laptop on table. Real estate agent or student reading emails.
Creating a website, essential for customer acquisition
Creating a website is the first essential step in any customer acquisition strategy.
Having a website is a must for businesses that want to expand their customer base. It is a privileged space over which you have total control to:
Assert your brand identity,
Present your company, your products and services,
Interact with your potential customers.
Website creation VS redesign
If you already have a website, but it's not generating results, it might be worth considering a redesign .
ux Graphic designer creative sketch planning application process development prototype wireframe for web mobile phone. User experience concept.
Website redesign is a suitable solution to align this digital lever with your business objectives and the needs of your customers. This transformation can concern:
The design, to make it more attractive and functional,
Content structure, for better engagement,
Technical aspects, to improve the user experience or optimize natural referencing .
Consider seeking professional advice to know which option to choose. If your website is too outdated or no longer meets your needs, a creation from scratch will be recommended.
In both cases, the goal remains the same: improve your online presence to better capture and convert your target audience. An effective website is a powerful tool to increase your brand visibility, engage with your prospects and, ultimately, boost customer acquisition.
Google SEO to attract qualified traffic
SEO on Google is one of the most strategic levers to find new customers. The reason is simple: being visible on the search engine, on the right keywords, is the guarantee of generating qualified traffic on your website.
Sankt-Petersburg, Russia, November 8, 2017: A woman's hand touches the screen of an iPad Pro tablet computer at night to search on the Google search engine. Google is the most popular Internet search engine in the world. Photo taken in the company's offices.
By optimizing key areas of your website, you increase your chances of appearing first on Google. Internet users who are looking for your products or services are, in fact, more likely to click on the first links: in search results, the trend is not to scroll down.
We talk about natural referencing optimization or SEO (for " Search Engine Optimization "). We say "natural" or "organic" to dissociate these results from the advertisements, the result of paid referencing (or SEA for " Search Engine Advertising ").
Basic SEO Techniques
If you're new to SEO, here are some basic techniques to know:
Keyword research : Identify the search terms your target audience uses to search for your products or services on the web. Integrate these words or phrases naturally into your content.
Content optimization: Create quality, informative and useful content for your audience. Make sure it answers your prospect’s questions at all stages of the buying journey .
Technical optimization: your web pages must load quickly, be readable on all devices (especially mobile) and offer intuitive navigation. Respecting these criteria is essential to meet the requirements of search engines and users.
Quality backlinks: Backlinks are links from other websites that point to yours. They act as recommendations in Google's eyes and therefore strengthen your credibility and authority.
Paid advertising for quick impact
To acquire new customers through the Internet, paid advertising is one of the fastest and most effective ways. It guarantees you: