Understand the needs of the tour operator
Posted: Sat Dec 21, 2024 4:05 am
We are telling you this because according to a report called 21st Centurion Living , carried out by American Express, about trends in luxury tourism, it became known about the leading role that hotels, agencies and other companies, which are part of this sector, must play in appealing to experiences and emotions as the leitmotif of what they offer.
This, due to the desire of consumers to achieve new personal experiences, new outlook email lists learning, results in the need to generate emotions through surprise, details, going beyond expectations, among others.
So without further ado, let's get to the step-by-step.
[Tweet “The tourism sector must appeal to experiences and emotions as the leitmotiv of what they offer.”]
One of the great challenges of the tourism sector is to assimilate the change in the tastes and interests of tourists, as well as their needs, which are increasingly heterogeneous.
At the Third International Tourism Meeting held at the IESE campus in Barcelona in 2013, Steve Carvell, Assistant Director of Academic Affairs at the Cornell University School of Hotel Administration, noted that tourism is one of the largest industries in the world and can even have an impact on promoting world peace and agreements on important global issues. In short, “it is a key component of globalization for the future.”
However, each society has its fashions and trends, which makes us think that the tour operator has a great need to stay informed about the evolution of consumer habits and the trends that exist in the market.
In addition, tourists need to have direct contact with the tour operator to keep up to date with the details of the trip.
This is where you need to understand how Inbound Marketing can meet the needs of a tour operator, but we can summarize it in the following factors:
Inbound Marketing will ensure that tourists come to your business through content with keywords without operators having to constantly search for them.
Inbound marketing tools, such as social media, will help operators maintain direct contact with tourists.
Having a digital strategy such as Inbound Marketing will keep operators at the forefront of evolving consumer habits.
Building loyalty will not be a problem for operators, this methodology will take care of this with Lead Nurturing.
Inbound Marketing will give tour operators time to produce new ideas, since the methodology is based, practically, on generating new content.
Create a blog
: 400;”>Well, the best way to do it is to start your own blog and use that as the channel in which you generate useful and valuable content for your Buyer Personas .
This depends on what part of the tourism sector you belong to, but if, for example, you are a travel agency, it would be best to generate posts about the best destinations to visit by season, the airlines that best fit the needs, the most visited cities, travel tips, etc.
There are many types of content you could generate to drive traffic to your website, and that is why we emphasize that your site is strictly for commercial content, while your blog should be used for educational or informative content.
This, due to the desire of consumers to achieve new personal experiences, new outlook email lists learning, results in the need to generate emotions through surprise, details, going beyond expectations, among others.
So without further ado, let's get to the step-by-step.
[Tweet “The tourism sector must appeal to experiences and emotions as the leitmotiv of what they offer.”]
One of the great challenges of the tourism sector is to assimilate the change in the tastes and interests of tourists, as well as their needs, which are increasingly heterogeneous.
At the Third International Tourism Meeting held at the IESE campus in Barcelona in 2013, Steve Carvell, Assistant Director of Academic Affairs at the Cornell University School of Hotel Administration, noted that tourism is one of the largest industries in the world and can even have an impact on promoting world peace and agreements on important global issues. In short, “it is a key component of globalization for the future.”
However, each society has its fashions and trends, which makes us think that the tour operator has a great need to stay informed about the evolution of consumer habits and the trends that exist in the market.
In addition, tourists need to have direct contact with the tour operator to keep up to date with the details of the trip.
This is where you need to understand how Inbound Marketing can meet the needs of a tour operator, but we can summarize it in the following factors:
Inbound Marketing will ensure that tourists come to your business through content with keywords without operators having to constantly search for them.
Inbound marketing tools, such as social media, will help operators maintain direct contact with tourists.
Having a digital strategy such as Inbound Marketing will keep operators at the forefront of evolving consumer habits.
Building loyalty will not be a problem for operators, this methodology will take care of this with Lead Nurturing.
Inbound Marketing will give tour operators time to produce new ideas, since the methodology is based, practically, on generating new content.
Create a blog
: 400;”>Well, the best way to do it is to start your own blog and use that as the channel in which you generate useful and valuable content for your Buyer Personas .
This depends on what part of the tourism sector you belong to, but if, for example, you are a travel agency, it would be best to generate posts about the best destinations to visit by season, the airlines that best fit the needs, the most visited cities, travel tips, etc.
There are many types of content you could generate to drive traffic to your website, and that is why we emphasize that your site is strictly for commercial content, while your blog should be used for educational or informative content.