This is one of the most comprehensive data privacy
Posted: Wed Jun 18, 2025 4:06 am
Key Requirements: Don't use false or misleading header information; don't use deceptive subject lines; identify the message as an advertisement; tell recipients where you're located; tell recipients how to opt-out of receiving future emails; honor opt-out requests promptly.
GDPR (General Data Protection Regulation - European Union): laws globally, impacting any business that collects data from EU citizens, regardless of where the business is located.
Key Requirements: Requires explicit, unambiguous consent (often favoring double opt-in); transparent information on how data is collected and used; easy data access and deletion rights for users; clear europe cell phone number list
unsubscribe options.
CCPA (California Consumer Privacy Act - California, United States): Grants California consumers significant rights regarding their personal information.
Key Requirements: Similar to GDPR in granting rights to access, delete, and opt-out of the sale of personal information.
How a Professional ESP Helps with Compliance (and why Gmail falls short):
Built-in Unsubscribe Links: All legitimate ESPs automatically include a one-click unsubscribe link in the footer of every email, a legal requirement. Gmail group emails do not have this feature unless you manually add it.
Consent Management: ESPs offer tools for managing consent records, including timestamped opt-ins and double opt-in processes.
Preference Centers: Many ESPs allow you to create preference centers where subscribers can choose what types of emails they receive, reducing unsubscribes.
Privacy Policy Link: ESP templates make it easy to include a link to your privacy policy.
GDPR (General Data Protection Regulation - European Union): laws globally, impacting any business that collects data from EU citizens, regardless of where the business is located.
Key Requirements: Requires explicit, unambiguous consent (often favoring double opt-in); transparent information on how data is collected and used; easy data access and deletion rights for users; clear europe cell phone number list
unsubscribe options.
CCPA (California Consumer Privacy Act - California, United States): Grants California consumers significant rights regarding their personal information.
Key Requirements: Similar to GDPR in granting rights to access, delete, and opt-out of the sale of personal information.
How a Professional ESP Helps with Compliance (and why Gmail falls short):
Built-in Unsubscribe Links: All legitimate ESPs automatically include a one-click unsubscribe link in the footer of every email, a legal requirement. Gmail group emails do not have this feature unless you manually add it.
Consent Management: ESPs offer tools for managing consent records, including timestamped opt-ins and double opt-in processes.
Preference Centers: Many ESPs allow you to create preference centers where subscribers can choose what types of emails they receive, reducing unsubscribes.
Privacy Policy Link: ESP templates make it easy to include a link to your privacy policy.