B2B marketing strategy: 5 digital levers to gain visibility
Posted: Sat Dec 28, 2024 7:25 am
B2B customer acquisition is complex. Decision-making processes are generally long and the journeys vary depending on the target audience. Above all, in our digital era, the behaviors of these buyers have evolved.
As in B2C, "business to business" requires companies to have an increased online presence to increase their notoriety, the number of leads and their turnover. Developing a (good) digital marketing strategy then becomes a necessity.
So, are you ready to make your digital transformation ? Our experts provide you italy telegram phone number list with 5 digital levers that you absolutely must integrate into your B2B marketing strategy.
Summary :
3 Prerequisites for Creating a B2B Marketing Strategy
1) Analyze the company in its environment
PESTEL analysis
SWOT Analysis
2) Know your target and their purchasing journey
3) Define the objectives of your B2B marketing strategy
Which digital levers should you choose for B2B marketing?
1) B2B email marketing
2) The professional social network LinkedIn
3) SEO
4) The SEA
5) The Webinar
Inbound Marketing for B2B companies
The Benefits of Inbound Marketing for B2B Companies
Generation of qualified leads
Measuring return on investment
INCREASED NOTORIETY
CUSTOMER EXPERIENCE PERSONALIZATION
Content, a key factor in the success of Inbound Marketing
Inbound marketing and marketing automation
Marketing Automation: Definition and Benefits
How to combine Inbound marketing and automation?
3 Prerequisites for Creating a B2B Marketing Strategy
To create your B2B marketing strategy, you must first understand your market and your customers. This is essential to define appropriate objectives and, by extension, relevant marketing actions.
B2B Marketing Strategy
1) Analyze the company in its environment
To create an effective B2B marketing strategy, you must first know your environment. This first step of market research aims to identify your main competitors and all the factors that could influence your business.
For this, you can use two strategic analysis tools: PESTEL analysis and SWOT analysis.
PESTEL analysis
PESTEL analysis aims to assess all aspects of the company's macro-environment that can influence its activity. Each letter of this acronym therefore designates an area:
P for Politics: taxation, labor law, regulations, etc.
E for Economic: interest rates, inflation, exchange rates…
S for Social: lifestyles, beliefs, consumer values, etc.
T for Technological: innovations, patents, standards…
E for Environmental: climate change, environmental regulations, waste management, etc.
L for Legal: all regulations and laws relating to your sector of activity, the way the company manages its resources or its production…
SWOT Analysis
SWOT analysis aims to determine the Strengths and Weaknesses , as well as the Opportunities and Threats to which a company is subject .
This analysis is therefore based on two levels: internal analysis (strengths, weaknesses) and external analysis (opportunities, threats).
The objective is to understand the position of the company in its market in order to develop an effective strategy , based on its competitive advantage.
2) Know your target and their purchasing journey
The second step in your market research is to better understand your target audience and, more specifically, their purchasing journey.
In particular, we seek to understand the needs and expectations of your B2B buyers, as well as the factors that influence their decisions.
This is crucial for the future, because the success of a B2B digital strategy is largely based on content creation. The better you know your audience, the more you are able to offer them the right message at the right time.
3) Define the objectives of your B2B marketing strategy
Who says marketing plan, says objectives! Generally in B2B, there are three main ones:
As in B2C, "business to business" requires companies to have an increased online presence to increase their notoriety, the number of leads and their turnover. Developing a (good) digital marketing strategy then becomes a necessity.
So, are you ready to make your digital transformation ? Our experts provide you italy telegram phone number list with 5 digital levers that you absolutely must integrate into your B2B marketing strategy.
Summary :
3 Prerequisites for Creating a B2B Marketing Strategy
1) Analyze the company in its environment
PESTEL analysis
SWOT Analysis
2) Know your target and their purchasing journey
3) Define the objectives of your B2B marketing strategy
Which digital levers should you choose for B2B marketing?
1) B2B email marketing
2) The professional social network LinkedIn
3) SEO
4) The SEA
5) The Webinar
Inbound Marketing for B2B companies
The Benefits of Inbound Marketing for B2B Companies
Generation of qualified leads
Measuring return on investment
INCREASED NOTORIETY
CUSTOMER EXPERIENCE PERSONALIZATION
Content, a key factor in the success of Inbound Marketing
Inbound marketing and marketing automation
Marketing Automation: Definition and Benefits
How to combine Inbound marketing and automation?
3 Prerequisites for Creating a B2B Marketing Strategy
To create your B2B marketing strategy, you must first understand your market and your customers. This is essential to define appropriate objectives and, by extension, relevant marketing actions.
B2B Marketing Strategy
1) Analyze the company in its environment
To create an effective B2B marketing strategy, you must first know your environment. This first step of market research aims to identify your main competitors and all the factors that could influence your business.
For this, you can use two strategic analysis tools: PESTEL analysis and SWOT analysis.
PESTEL analysis
PESTEL analysis aims to assess all aspects of the company's macro-environment that can influence its activity. Each letter of this acronym therefore designates an area:
P for Politics: taxation, labor law, regulations, etc.
E for Economic: interest rates, inflation, exchange rates…
S for Social: lifestyles, beliefs, consumer values, etc.
T for Technological: innovations, patents, standards…
E for Environmental: climate change, environmental regulations, waste management, etc.
L for Legal: all regulations and laws relating to your sector of activity, the way the company manages its resources or its production…
SWOT Analysis
SWOT analysis aims to determine the Strengths and Weaknesses , as well as the Opportunities and Threats to which a company is subject .
This analysis is therefore based on two levels: internal analysis (strengths, weaknesses) and external analysis (opportunities, threats).
The objective is to understand the position of the company in its market in order to develop an effective strategy , based on its competitive advantage.
2) Know your target and their purchasing journey
The second step in your market research is to better understand your target audience and, more specifically, their purchasing journey.
In particular, we seek to understand the needs and expectations of your B2B buyers, as well as the factors that influence their decisions.
This is crucial for the future, because the success of a B2B digital strategy is largely based on content creation. The better you know your audience, the more you are able to offer them the right message at the right time.
3) Define the objectives of your B2B marketing strategy
Who says marketing plan, says objectives! Generally in B2B, there are three main ones: