6 SEO trends to follow in 2023
Posted: Sat Dec 28, 2024 7:29 am
Want to boost your online business in 2023? Be where your customers are.
You probably think of social media, but it's not the only powerful marketing tool at your disposal.
This is because 90% of online experiences begin with a Google search.
So, one of the priorities of your digital strategy is to increase your visibility on the search engine . For this, there is an essential lever: the optimization of natural referencing or SEO (" Search Engine Optimization ").
SEO encompasses all the techniques intended to improve your ranking on search results pages (also called natural referencing).
To position yourself in the results, Google follows very precise but constantly italy telegram phone number list evolving criteria. Your SEO strategy must therefore adapt to each update of the algorithm to meet the requirements of the search engine.
This impacts your content strategy, the very structure of your website, and the user experience you offer.
So, to perform on the web, let's go through together 6 SEO trends to follow in 2023! So many strategies to consider to improve your natural referencing and, in fact, increase your visibility and your sales.
A question? Our SEO experts and marketing professionals in Reunion are here to help you!
Summary :
1) Content, more than ever ROI of SEO 2023
Publish quality SEO content
What is quality SEO content?
Enrich the semantic field of your web content
Optimize your visual content
Can we rely on artificial intelligence to create quality SEO content?
The place of emotions in SEO writing
2) Voice search at the heart of SEO
Optimizing your SEO for voice search
3) Local SEO to boost your business
What is Google My Business?
The benefits of Google Business for SEO
4) Featured snippets: position an extract of content rather than an entire page?
How to appear in Google featured snippets?
The 4 forms of featured snippets
Everything you need to know about Google's featured snippets
5) Core Web Vitals: Prioritize user experience
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
How to measure Core Web Vitals?
6) SEO still “mobile first” in 2023
1) Content, more than ever ROI of SEO 2023
SEO (" Search Engine Optimization ") or, in French, natural referencing optimization is based on three pillars:
The technical aspects of a site (loading speed, fluidity of navigation, etc.)
Its popularity (domain name authority, number and quality of backlinks, etc.),
Its content.
The latter is more essential than ever: the quality of the content you publish on your website will have an impact on your ranking on search results pages.
In other words, if you want to optimize your natural referencing, you will have to work very carefully on your content strategy .
f70f67c6 c271 496c b41a fed4cbc05760
Publish quality SEO content
All SEO trends for 2023 have one thing in common: they aim for an optimal user experience.
Your content must also be pleasant to read, fluid and qualitative. It must provide added value to its reader. An Internet user who spends time reading you, or even returns to your website, is a positive signal for Google. Otherwise, you risk losing places in the ranking.
What is quality SEO content?
Quality SEO content is a text:
You probably think of social media, but it's not the only powerful marketing tool at your disposal.
This is because 90% of online experiences begin with a Google search.
So, one of the priorities of your digital strategy is to increase your visibility on the search engine . For this, there is an essential lever: the optimization of natural referencing or SEO (" Search Engine Optimization ").
SEO encompasses all the techniques intended to improve your ranking on search results pages (also called natural referencing).
To position yourself in the results, Google follows very precise but constantly italy telegram phone number list evolving criteria. Your SEO strategy must therefore adapt to each update of the algorithm to meet the requirements of the search engine.
This impacts your content strategy, the very structure of your website, and the user experience you offer.
So, to perform on the web, let's go through together 6 SEO trends to follow in 2023! So many strategies to consider to improve your natural referencing and, in fact, increase your visibility and your sales.
A question? Our SEO experts and marketing professionals in Reunion are here to help you!
Summary :
1) Content, more than ever ROI of SEO 2023
Publish quality SEO content
What is quality SEO content?
Enrich the semantic field of your web content
Optimize your visual content
Can we rely on artificial intelligence to create quality SEO content?
The place of emotions in SEO writing
2) Voice search at the heart of SEO
Optimizing your SEO for voice search
3) Local SEO to boost your business
What is Google My Business?
The benefits of Google Business for SEO
4) Featured snippets: position an extract of content rather than an entire page?
How to appear in Google featured snippets?
The 4 forms of featured snippets
Everything you need to know about Google's featured snippets
5) Core Web Vitals: Prioritize user experience
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
How to measure Core Web Vitals?
6) SEO still “mobile first” in 2023
1) Content, more than ever ROI of SEO 2023
SEO (" Search Engine Optimization ") or, in French, natural referencing optimization is based on three pillars:
The technical aspects of a site (loading speed, fluidity of navigation, etc.)
Its popularity (domain name authority, number and quality of backlinks, etc.),
Its content.
The latter is more essential than ever: the quality of the content you publish on your website will have an impact on your ranking on search results pages.
In other words, if you want to optimize your natural referencing, you will have to work very carefully on your content strategy .
f70f67c6 c271 496c b41a fed4cbc05760
Publish quality SEO content
All SEO trends for 2023 have one thing in common: they aim for an optimal user experience.
Your content must also be pleasant to read, fluid and qualitative. It must provide added value to its reader. An Internet user who spends time reading you, or even returns to your website, is a positive signal for Google. Otherwise, you risk losing places in the ranking.
What is quality SEO content?
Quality SEO content is a text: