The impact of artificial intelligence on B2B commerce

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In short, this is how many AI systems essentially work, from the virtual assistant on your phone to the algorithms that help create automated labeling scale systems, for example.

Technology is present in people's daily lives and helps transform long and complex processes into simple and quick actions.

And this is no different for B2B businesses, that is, in negotiations between companies. Therefore, technology is used to offer people solutions and create improvements for a more sustainable life.

In this scenario, companies sought to adapt and use innovation to benefit their email list businesses, get closer to their customers, and create new experiences to build loyalty.

In June 2019, the American consultancy Forrester conducted a survey showing that approximately 75% of consumers preferred to shop online. This means that consumers seek greater practicality, convenience, and ease of purchase when purchasing a product.

At the same time, the study revealed that only 25% of companies actively support online sales. Based on this data, we realize that organizations still have a long way to go in the digital world to truly integrate their processes.

Of course, this article focuses on the B2B market, but this fact directly impacts business-to-business transactions. We'll explain in detail below.

B2B
The change in the way customers consume and the consequent need for corporations to be present in the digital environment has a direct impact on the way purchasing and sales relationships between corporations are conducted.