Welcome Email: 4 Steps to Engage Your Newsletter Readers

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When you invite people to your home, it would not occur to you not to come and greet them. The opposite would even be inappropriate! You would risk seeing your guests leave... never to return.

All of this applies to your newsletter. When people sign up, you need to give them a proper welcome: this is essential to converting them into customers in the long run.

You know the saying… You don’t get a second chance to make a first impression. Your welcome email is your recipients’ first contact with your newsletter, and more importantly, your business. So it’s probably the most important email you’ll ever send.

Moreover, the welcome email is the most read: it generates a relatively high japan telegram phone number list opening rate (+50%). It is therefore a decisive step: a well-written welcome email guarantees a better opening rate for the following emails. Your recipients are also more receptive to your communication, they have just signed up. So many reasons to transform welcome emails into opportunities!

Our experts provide you with the 4 key steps to writing effective welcome emails and engaging your newsletter readers.

The objectives of the welcome email
Writing welcome emails is essential to the success of your newsletter. They must make people want to discover your world to encourage the opening of future emails. This commitment is fundamental, especially if you use this lever in an Inbound Marketing logic .

Thank your recipients

The first goal of the welcome email is to thank your recipients. Showing your gratitude and welcoming them warmly contributes to the relationship you will maintain with these prospects. You must convince them that they did the right thing by subscribing to your newsletter!

As such, we recommend personalizing your emails. For example, you can include your recipient’s first name in your content. This instantly creates a sense of closeness, even if your audience knows that these are automated emails . This lays the foundation for their future engagement.

Introducing yourself to your readers

The welcome email should allow your reader to understand who you are and what you do. However, it is not about immediately emphasizing your offer, but rather demonstrating your expertise and the added value of your content. It must be useful to your recipient, at the risk of seeing them unsubscribe (this would therefore be a lost lead).

Increase the deliverability of marketing emails

Your welcome email is a valuable tool to increase the deliverability of your future mar