How AI and machine learning are changing B2B marketing in 2020 Share Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world’s first automated lead generation software for B2B companies.
Or, so we like to do in our spare time. You know, as a hobby. In a world oversimplified by hashtags and acronyms like ABM, SEO, CLV, there’s no shortage of buzzwords and phrases to keep tabs on. And, AI in sales estonia business email database and marketing has been a trending topic of conversation…again. For the last couple of years, people have been predicting the onset of the Fourth Industrial Revolution — a movement propelled by the advent of AI and machine learning.
. And from fashion to heavy equipment and construction, every industry has been forced to adapt; assessing and reinventing processes to avoid becoming obsolete. Generally speaking, B2C markets have had an easier go at incorporating machine learning and AI. AI in B2B businesses, on the other hand, has been slower to gain traction — despite the benefits. This is now changing.