Customer case: new e-commerce site for Sapiens.co
Posted: Sat Dec 28, 2024 8:40 am
Axiom Marketing supports Sapiens.co in the deployment of its e-commerce strategy.
Sapiens is a brand specializing in barber products that meets the needs of the men of its time. Beards and moustaches are fashionable and reflect the personality of the person who wears them. These men appreciate taking care of them, but not all are ready to go to the barber regularly.
This is why Sapiens aims to recreate the atmosphere of a barber at home. To do this, it offers quality organic and natural products, made in France, and above all provides expert advice. The brand thus wants to offer a unique experience through its online store alone.
Sapiens is about quality barber products, but it is also an experience, above all digital. This is what the brand's e-commerce site must convey.
The new Sapiens .co online store must therefore promote:
Brand image (masculine and qualitative),
The different product categories (care, hairdressing, shaving, etc.),
Advice associated with each product and more generally with beard care.
Our solutions:
Axiom Marketing experts worked with Sapiens on:
The creation of an e-commerce site, capable of conveying a unique shopping experience,
Creating a custom Shopify theme to meet brand requirements.
1) Creation of a Shopify e-commerce site for Sapiens.co
Axiom Marketing worked with Sapiens on the creation of their new online store japan telegram data We used Shopify to design an e-commerce site that meets the requirements of the brand, its customers and Google (organic referencing).
The design of the site takes up all the identity codes of the brand, while promoting the user experience (UX). The online store gives pride of place to the products and their many assets, but also to the advice associated with each of them.
Texts, images and videos are an integral part of Sapiens' content strategy and must, as such, occupy a central place on the e-commerce site. While they are omnipresent, they never weigh down navigation. It remains fluid and intuitive, at each stage of the purchasing process, both on desktop and mobile. Product categories are clear and well highlighted so that the Internet user can easily find their way around.
Finally, we worked on the SEO optimization of the new Sapiens.co online store. Our experts ensured the technical and editorial optimization of the site to maximize its visibility on search engines.
e-commerce site sapiens.co
See the e-commerce site
2) Creating a custom Shopify theme
Considering the shopping experience that Sapiens wanted to promote, the experts at Axiom Marketing
Sapiens is a brand specializing in barber products that meets the needs of the men of its time. Beards and moustaches are fashionable and reflect the personality of the person who wears them. These men appreciate taking care of them, but not all are ready to go to the barber regularly.
This is why Sapiens aims to recreate the atmosphere of a barber at home. To do this, it offers quality organic and natural products, made in France, and above all provides expert advice. The brand thus wants to offer a unique experience through its online store alone.
Sapiens is about quality barber products, but it is also an experience, above all digital. This is what the brand's e-commerce site must convey.
The new Sapiens .co online store must therefore promote:
Brand image (masculine and qualitative),
The different product categories (care, hairdressing, shaving, etc.),
Advice associated with each product and more generally with beard care.
Our solutions:
Axiom Marketing experts worked with Sapiens on:
The creation of an e-commerce site, capable of conveying a unique shopping experience,
Creating a custom Shopify theme to meet brand requirements.
1) Creation of a Shopify e-commerce site for Sapiens.co
Axiom Marketing worked with Sapiens on the creation of their new online store japan telegram data We used Shopify to design an e-commerce site that meets the requirements of the brand, its customers and Google (organic referencing).
The design of the site takes up all the identity codes of the brand, while promoting the user experience (UX). The online store gives pride of place to the products and their many assets, but also to the advice associated with each of them.
Texts, images and videos are an integral part of Sapiens' content strategy and must, as such, occupy a central place on the e-commerce site. While they are omnipresent, they never weigh down navigation. It remains fluid and intuitive, at each stage of the purchasing process, both on desktop and mobile. Product categories are clear and well highlighted so that the Internet user can easily find their way around.
Finally, we worked on the SEO optimization of the new Sapiens.co online store. Our experts ensured the technical and editorial optimization of the site to maximize its visibility on search engines.
e-commerce site sapiens.co
See the e-commerce site
2) Creating a custom Shopify theme
Considering the shopping experience that Sapiens wanted to promote, the experts at Axiom Marketing