Launching a mobile application in Reunion
Posted: Sat Dec 28, 2024 8:52 am
With consumers increasingly addicted to their smartphones, launching a mobile application is a project that appeals to many entrepreneurs. However, success is not always there.
25% of users abandon an app after the first use. 90 days after downloading, the retention rate drops to 14%.
This is to say how difficult it is to launch a mobile application that immediately becomes a success. It is a long-term job that requires good supervision. Even a giant like Pinterest took several years to find the "ideal recipe". The visual search engine now has 442 million active users, 85% of whom prefer mobile browsing.
This example also proves that the use of mobile to connect to the Internet japan telegram become predominant. Media such as applications have, in fact, the power to offer users more personalized, more immersive experiences.
For example, they transform smartphone features (biometrics, AI, photo applications, Wallet, etc.) into real business opportunities. Developing a mobile application therefore makes perfect sense if the right strategy is deployed.
A development project in mind? Our experts share 7 tips for launching a mobile application in Reunion and, above all, making it a success!
launch a mobile application
1. Write a specification
Writing a specification is essential to ensure the success of any web project. If you are planning to launch a mobile application, this reference document summarizes all the key elements, such as:
The objectives of your mobile application and a fortiori those of your company,
The unique value proposition of this project,
Technical specifications (or your expectations to enable the developer to offer you suitable solutions),
The budget dedicated to development and marketing strategy,
The deadlines,
The employees concerned, etc.
Writing specifications is useful both for your team and for the mobile application development agency in Reunion with which you are working.
To save time, you can download our specifications template : it is free, complete and fully customizable.
2. Prioritize user experience
A successful mobile application provides immediate satisfaction to its users. It even becomes more and more addictive as they use it. The challenge is then to encourage your target not only to download the application, but above all to return to it regularly.
To do this, it is essential to prioritize the user experience. Taking into account the expectations and needs of your target is a major key factor for success. They must therefore be at the heart of your thinking. You do not create a mobile application to please you: you want it to convert as many buyers as possible.
In other words, your user must intuitively understand how to use your app. This is why native apps , i.e. apps designed for a specific operating system, generally work better. They use the codes specific to Android or iOS that users are already familiar with.
To make your mobile application a success, it must therefore be beautiful, ergonomic and easy to use... from the point of view of your target. You must put yourself in your users' shoes to offer them a quality experience. Menu location, navigation, choice of content, size of call-to-action buttons...: every detail is important.
Consider, for example, how your users hold their phones. On average, more than half of mobile interactions are made with the thumb. That’s why your strategic content needs to be accessible. The location of a simple link can greatly impact the success (or failure) of your mobile app.
25% of users abandon an app after the first use. 90 days after downloading, the retention rate drops to 14%.
This is to say how difficult it is to launch a mobile application that immediately becomes a success. It is a long-term job that requires good supervision. Even a giant like Pinterest took several years to find the "ideal recipe". The visual search engine now has 442 million active users, 85% of whom prefer mobile browsing.
This example also proves that the use of mobile to connect to the Internet japan telegram become predominant. Media such as applications have, in fact, the power to offer users more personalized, more immersive experiences.
For example, they transform smartphone features (biometrics, AI, photo applications, Wallet, etc.) into real business opportunities. Developing a mobile application therefore makes perfect sense if the right strategy is deployed.
A development project in mind? Our experts share 7 tips for launching a mobile application in Reunion and, above all, making it a success!
launch a mobile application
1. Write a specification
Writing a specification is essential to ensure the success of any web project. If you are planning to launch a mobile application, this reference document summarizes all the key elements, such as:
The objectives of your mobile application and a fortiori those of your company,
The unique value proposition of this project,
Technical specifications (or your expectations to enable the developer to offer you suitable solutions),
The budget dedicated to development and marketing strategy,
The deadlines,
The employees concerned, etc.
Writing specifications is useful both for your team and for the mobile application development agency in Reunion with which you are working.
To save time, you can download our specifications template : it is free, complete and fully customizable.
2. Prioritize user experience
A successful mobile application provides immediate satisfaction to its users. It even becomes more and more addictive as they use it. The challenge is then to encourage your target not only to download the application, but above all to return to it regularly.
To do this, it is essential to prioritize the user experience. Taking into account the expectations and needs of your target is a major key factor for success. They must therefore be at the heart of your thinking. You do not create a mobile application to please you: you want it to convert as many buyers as possible.
In other words, your user must intuitively understand how to use your app. This is why native apps , i.e. apps designed for a specific operating system, generally work better. They use the codes specific to Android or iOS that users are already familiar with.
To make your mobile application a success, it must therefore be beautiful, ergonomic and easy to use... from the point of view of your target. You must put yourself in your users' shoes to offer them a quality experience. Menu location, navigation, choice of content, size of call-to-action buttons...: every detail is important.
Consider, for example, how your users hold their phones. On average, more than half of mobile interactions are made with the thumb. That’s why your strategic content needs to be accessible. The location of a simple link can greatly impact the success (or failure) of your mobile app.