Acquisition strategy: how to find new customers?
Posted: Sat Dec 28, 2024 8:53 am
To sustainably support the growth of your business, finding new customers is a central and priority issue. It is not a goal in itself, but a process: customer acquisition is considered over the long term.
This is why it should not be a game of chance. Customer acquisition must be based on a rigorously developed strategy in order to structure your marketing campaigns and measure their profitability (ROI). A powerful customer acquisition strategy then ensures that you not only increase your turnover, but also sustain it.
Our experts will give you their advice on how to develop an effective acquisition strategy and find new customers more easily.
Acquisition strategy: definition
An acquisition strategy encompasses the marketing techniques and levers designed to attract prospects and then encourage them to buy . It is a real priority: finding new customers is essential to the growth of your business. This has an impact on your reputation as much as your turnover: the more consumers your brand attracts, the more interest it generates among other potential buyers. It is therefore a virtuous circle that the implementation of an effective acquisition strategy helps to cultivate.
Customer acquisition is based on a series of steps, which can be imagined in the form of a funnel. This represents the six phases that your customers go through , from the first contact with your company to the purchase.
find new customers
How to calculate customer acquisition cost?
To validate the performance of your acquisition strategy, you can consider the customer acquisition cost (CAC). This allows you to determine whether the marketing campaigns deployed to find new customers are profitable.
To calculate the customer acquisition cost, you add up your marketing expenses and divide them by the number of customers acquired . It is best to perform this calculation for each of your communication levers over a given period (one month, one quarter, one semester, etc.). You can then determine which ones are the most effective and optimize your acquisition strategy accordingly.
If you have a Shopify online store , or if you use Google Analytics, customer acquisition cost appears in your dashboards.
6 acquisition levers to find new customers
Create a Google Ads campaign
Google Ads is Google's advertising network and one of the most powerful channels for finding new customers. It allows, for example, the distribution of advertisements on the search engine (Search campaigns, Google Shopping) or on Google's partner sites (display network).
With a Google Ads campaign on the search network, you can target specific queries japan telegram and user profiles. The platform allows for fine targeting of your campaigns to maximize their performance. Once your Google Ads campaign is configured, your sponsored links appear strategically on the search results pages: they are placed either at the top of the page, before the organic results, or at the bottom of the page. This is an effective solution to quickly position yourself on strategic keywords, and thus increase your notoriety and sales.
As for Display campaigns, they are useful for bringing Internet users back to your website. It is, in fact, possible to deploy a remarketing (or retargeting) campaign: all Internet users who have visited your website without taking any action (for example, a purchase), will see your advertisement on Google partner sites. This acquisition strategy is effective if your content is of quality, because it has an impact on the click rate. It is therefore advisable to call on a web agency to guarantee the performance of your Google Ads campaign.
This is why it should not be a game of chance. Customer acquisition must be based on a rigorously developed strategy in order to structure your marketing campaigns and measure their profitability (ROI). A powerful customer acquisition strategy then ensures that you not only increase your turnover, but also sustain it.
Our experts will give you their advice on how to develop an effective acquisition strategy and find new customers more easily.
Acquisition strategy: definition
An acquisition strategy encompasses the marketing techniques and levers designed to attract prospects and then encourage them to buy . It is a real priority: finding new customers is essential to the growth of your business. This has an impact on your reputation as much as your turnover: the more consumers your brand attracts, the more interest it generates among other potential buyers. It is therefore a virtuous circle that the implementation of an effective acquisition strategy helps to cultivate.
Customer acquisition is based on a series of steps, which can be imagined in the form of a funnel. This represents the six phases that your customers go through , from the first contact with your company to the purchase.
find new customers
How to calculate customer acquisition cost?
To validate the performance of your acquisition strategy, you can consider the customer acquisition cost (CAC). This allows you to determine whether the marketing campaigns deployed to find new customers are profitable.
To calculate the customer acquisition cost, you add up your marketing expenses and divide them by the number of customers acquired . It is best to perform this calculation for each of your communication levers over a given period (one month, one quarter, one semester, etc.). You can then determine which ones are the most effective and optimize your acquisition strategy accordingly.
If you have a Shopify online store , or if you use Google Analytics, customer acquisition cost appears in your dashboards.
6 acquisition levers to find new customers
Create a Google Ads campaign
Google Ads is Google's advertising network and one of the most powerful channels for finding new customers. It allows, for example, the distribution of advertisements on the search engine (Search campaigns, Google Shopping) or on Google's partner sites (display network).
With a Google Ads campaign on the search network, you can target specific queries japan telegram and user profiles. The platform allows for fine targeting of your campaigns to maximize their performance. Once your Google Ads campaign is configured, your sponsored links appear strategically on the search results pages: they are placed either at the top of the page, before the organic results, or at the bottom of the page. This is an effective solution to quickly position yourself on strategic keywords, and thus increase your notoriety and sales.
As for Display campaigns, they are useful for bringing Internet users back to your website. It is, in fact, possible to deploy a remarketing (or retargeting) campaign: all Internet users who have visited your website without taking any action (for example, a purchase), will see your advertisement on Google partner sites. This acquisition strategy is effective if your content is of quality, because it has an impact on the click rate. It is therefore advisable to call on a web agency to guarantee the performance of your Google Ads campaign.