How to create a successful landing page?
Posted: Sat Dec 28, 2024 9:02 am
It is one of the most formidable levers in an Inbound marketing strategy : the landing page. When used well, it becomes a key step in the conversion process and, by extension, in the growth of your business.
Creating a landing page allows you to direct Internet users towards a specific action. This could be buying a product or service, subscribing to a newsletter, downloading a catalog, etc. The goal is conversion . It is therefore a tool at the service of your acquisition strategy.
To make the most of it, it is essential to understand how the landing page works and to know its characteristic elements. This is what we will help you do in this article. With these tips, you will know how to create a high-performance landing page and use it wisely in your conversion funnel.
What is a landing page?
The landing page is a unique page, distinct from your website, on which visitors arrive korea telegram phone number list after clicking on a button or link. It is exclusively dedicated to the presentation of an offer in order to guide Internet users towards a specific action.
The landing page serves, in fact, a single and unique conversion objective . This is, for example, to:
Get an email address (to take advantage of a free trial, book a demo, etc.),
Sell a specific product or service or highlight a special offer,
Generate a newsletter subscription,
Encourage the download of a lead magnet (catalog, white paper, ebook, etc.).
Creating a high-performance landing page is therefore potentially a growth factor . This marketing tool plays a key role in lead generation and qualification. It is therefore important to monitor its conversion rate, a key performance indicator: the higher it is, the more effective your landing page is.
Advice from our experts: if you want to be sure of your conversion objective, you can create two versions of your landing page, following the A/B testing method. You assign a different objective to each one, compare the results over a given period, and opt for the one that generates the best conversion rate.
What is the difference between a landing page and a classic web page?
To fully understand how it works, you need to differentiate between a landing page and a classic web page.
When a user “lands” on a landing page, they have previously taken an action . Typically, they have clicked on a button, which took them to that specific page. This traffic can come from social media, a Google Ads campaign, or a blog post: the call -to-action ( CTA) button can be implemented on different channels.
The landing page can thus be distinct from the rest of your website : unlike a "classic" web page, it does not appear specifically in your tree structure. It can be independent, although correlated to your Inbound marketing strategy. Be careful, however, to remain consistent with your visual identity and your editorial line. The latter are essential to build your strong brand image and establish a relationship of trust with your prospects.
So, this landing page is not intended to present your company in detail, your entire catalog: reserve that for dedicated pages on your website. To create a successful landing page, you need to get straight to the point . Giving too much superfluous information would distract Internet users from the action you want them to take. Remember: an effective landing page must convert!
The benefits of creating a landing page
There are three main benefits to creating a landing page.
First of all, it is an interesting web marketing lever to use if you are launching your business and do not yet have a website. It is inexpensive, quick to set up and very effective if it is well built. You can call on an experienced web agency to save time. You will thus be sure to offer an optimal user experience: a fundamental element to increase your conversion rate.
Note, however, that while it is a powerful tool, a landing page cannot replace a website in the long term. You will not be able to say everything about your business or your offer: as we mentioned earlier, a landing page serves a single and unique conversion objective.
Creating a landing page can also allow you to validate your content marketing strategy . This is an opportunity to refine your sales pitch: it must be as impactful as it is concise. It is an excellent writing exercise and therefore helps you to pitch, with the right terms, your concept or your offer.
Creating a landing page allows you to direct Internet users towards a specific action. This could be buying a product or service, subscribing to a newsletter, downloading a catalog, etc. The goal is conversion . It is therefore a tool at the service of your acquisition strategy.
To make the most of it, it is essential to understand how the landing page works and to know its characteristic elements. This is what we will help you do in this article. With these tips, you will know how to create a high-performance landing page and use it wisely in your conversion funnel.
What is a landing page?
The landing page is a unique page, distinct from your website, on which visitors arrive korea telegram phone number list after clicking on a button or link. It is exclusively dedicated to the presentation of an offer in order to guide Internet users towards a specific action.
The landing page serves, in fact, a single and unique conversion objective . This is, for example, to:
Get an email address (to take advantage of a free trial, book a demo, etc.),
Sell a specific product or service or highlight a special offer,
Generate a newsletter subscription,
Encourage the download of a lead magnet (catalog, white paper, ebook, etc.).
Creating a high-performance landing page is therefore potentially a growth factor . This marketing tool plays a key role in lead generation and qualification. It is therefore important to monitor its conversion rate, a key performance indicator: the higher it is, the more effective your landing page is.
Advice from our experts: if you want to be sure of your conversion objective, you can create two versions of your landing page, following the A/B testing method. You assign a different objective to each one, compare the results over a given period, and opt for the one that generates the best conversion rate.What is the difference between a landing page and a classic web page?
To fully understand how it works, you need to differentiate between a landing page and a classic web page.
When a user “lands” on a landing page, they have previously taken an action . Typically, they have clicked on a button, which took them to that specific page. This traffic can come from social media, a Google Ads campaign, or a blog post: the call -to-action ( CTA) button can be implemented on different channels.
The landing page can thus be distinct from the rest of your website : unlike a "classic" web page, it does not appear specifically in your tree structure. It can be independent, although correlated to your Inbound marketing strategy. Be careful, however, to remain consistent with your visual identity and your editorial line. The latter are essential to build your strong brand image and establish a relationship of trust with your prospects.
So, this landing page is not intended to present your company in detail, your entire catalog: reserve that for dedicated pages on your website. To create a successful landing page, you need to get straight to the point . Giving too much superfluous information would distract Internet users from the action you want them to take. Remember: an effective landing page must convert!
The benefits of creating a landing page
There are three main benefits to creating a landing page.
First of all, it is an interesting web marketing lever to use if you are launching your business and do not yet have a website. It is inexpensive, quick to set up and very effective if it is well built. You can call on an experienced web agency to save time. You will thus be sure to offer an optimal user experience: a fundamental element to increase your conversion rate.
Note, however, that while it is a powerful tool, a landing page cannot replace a website in the long term. You will not be able to say everything about your business or your offer: as we mentioned earlier, a landing page serves a single and unique conversion objective.
Creating a landing page can also allow you to validate your content marketing strategy . This is an opportunity to refine your sales pitch: it must be as impactful as it is concise. It is an excellent writing exercise and therefore helps you to pitch, with the right terms, your concept or your offer.