5 key points for creating a successful landing page

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Creating a successful landing page involves following a few fundamental rules. Therefore, here are the 5 key points to add to your landing page to facilitate conversion.

An explicit title
Displayed at the top of the landing page, the title (and possibly the subtitle) that you choose must clearly highlight your value proposition . It gets to the point and explains, in less than ten words, how your offer meets the needs of the Internet user. Think, at the web design stage, of visually drawing attention to the title: it is the first thing that your prospect will (and must) read. From the outset, you must reassure them to keep them in the conversion funnel .

A catchy and concise argument
The argument of your landing page is strategic: you must find the right words to convince the Internet user to carry out the desired action. You can, for example, use copywriting techniques (such as the AIDA method ) to build a catchy and concise argument. The challenge is to manage to summarize your offer by highlighting the benefits that your prospect will get from it. Favor short, easily understandable sentences: to create an effective landing page, it must be pleasant and simple to read.

It is also important to think about additional texts : your landing page is the tip korea telegram phone number list of the iceberg. You can therefore work on a thank you page, to be inserted once the form is completed, and the emails that will follow. These are all opportunities to make a good impression on your potential customers (essential for the rest of the conversion process).

Finally, if it is to encourage the Internet user to take action, the text of the landing page must also be optimized for natural referencing . You must find the most relevant keywords to appear on the search engine results pages. This SEO reflection is an integral part of your traffic acquisition strategy. Google is a privileged channel for acquiring new customers : they use it to search for all kinds of information, products and services on the web. It is therefore essential to be visible there to increase the number of visitors to the page and a fortiori its performance.

Advice from our experts: To improve the conversion rate of a landing page, it must be aimed at a specific target audience. The better you know your audience, the easier it will be to generate more qualified leads. An effective marketing strategy is based on marketing personas . If it is relevant to your business, you can opt for personalization: create several landing pages that each address different targets to maximize conversions.

An effective form
The form is the central element of the landing page: it is always highlighted, as high as possible on the page. To encourage conversion, filling out the form must require a minimum of effort from the Internet user . If you ask for too much information, they may become discouraged and leave the page (to the detriment of the bounce rate). To encourage the visitor to take action, only include essential fields (the most important being the email) and allow automatic filling.

Design optimization plays a key role here. You can get support from a digital agency like Axiom Marketing to achieve high-performance results that match your ambitions.