Then, break that list into segments: Who is most likely to do an initial search on your website? Keep in mind, it might not be the decision-maker — or they might not be the main decision-maker. At Leadfeeder, for example, we find it takes between three and five decision-makers at every company before a conversion happens. Who is the decision-maker? For example, if the initial site visitor might be someone from HR, but the actual decision-maker might be at the executive level — and those two people will need different types of content and CTAs.
? Social, a partner site, organic search, paid ads? The most effective content will vary by channel. Now, what do you do with this information? Start by using this info to create czech republic business email database more detailed buyer personas — which will help you create content better aligned to your traffic's needs. Dig into Google Analytics When it comes to understanding who your traffic is and what they do, GA is your BFF.
website visitors leads step brothers This is going to give you all the information you need to know about what people do once they get to your website. Do they visit one page and leave? Do users convert more often when they read a specific blog post? Google Analytics has your back here. Take a look at: Referral traffic: (Acquisition> All Traffic > Referrals) to see where the vast majority of your referral traffic comes from.