How to get more backlinks to optimize natural referencing?
Posted: Sat Dec 28, 2024 9:12 am
If you are looking to optimize the natural referencing of your website, you have surely discovered the notion of "backlinks". It is a key element in SEO ( Search Engine Optimization ) that the algorithm of a search engine like Google uses to evaluate the popularity of your site.
But this is often a vague and difficult concept to grasp for novices. Because they are difficult to obtain... if we are talking about quality backlinks ! Because, for Google, quantity is not enough: it wants your backlinks to come from relevant and sufficiently influential sites.
So, how do you get more backlinks — quality ones — to optimize your site’s natural referencing? This is what the experts at our SEO agency in Reunion share with you .
What is a backlink (or inbound link)?
A "backlink", or in French "inbound link", is a link from a third-party site directed korea telegram to your domain name. Each time a domain other than yours integrates a link to your site on its pages, it is a backlink.
We can associate the definitions of outgoing links and internal links. The former are, as opposed to backlinks, links coming from your domain to a third-party site.
The second are links present on your site that point to other pages of your site. We are talking about internal linking , a notion that is just as strategic in SEO.
The Importance of Getting More Backlinks in SEO
Backlinks serve two functions, both important for SEO and for your business.
First, they serve to generate traffic to your website . If a third-party site shares a link to your site, you are likely to attract its audience. This traffic referral can therefore fuel your notoriety and growth (a good enough reason to bet on quality inbound links).
Moreover, backlinks are also, as we mentioned in the introduction, a fundamental element for optimizing the natural referencing (SEO) of your website. Search engines take into account the presence of these incoming links to index your web pages. The more backlinks you have pointing to a page, the more authoritative it will be considered. Then the Google algorithm will make it appear prominently on these search results pages .
All the more reason, the more quality the backlinks are, the better the natural referencing of your website will be. They are, in a way, recommendations that search engines rely on to classify each web page.
Building these external links (or link building ) must then be based on a clear and effective netlinking strategy . It directly contributes to improving the position of your website on Google results pages.
The criteria for a quality backlink
If in the past the "hunt for inbound links" was in vogue, it is an SEO practice that should now be banned. For Google, quantity is worthless if it does not go hand in hand with quality; it is the latter that takes precedence.
You still need to know how to identify a quality backlink. Here are some criteria to rely on:
The source web page deals with the same topic as the target page;
The backlink comes from a page with a PageRank greater than 3 (PageRank is one of Google's algorithms that rates the popularity of a page based on the quality of the links it receives);
The anchor text of the link on the source page describes the content of the target page…
Keep in mind that Google is not fooled : it penalizes practices that it considers misleading. Therefore, you
But this is often a vague and difficult concept to grasp for novices. Because they are difficult to obtain... if we are talking about quality backlinks ! Because, for Google, quantity is not enough: it wants your backlinks to come from relevant and sufficiently influential sites.
So, how do you get more backlinks — quality ones — to optimize your site’s natural referencing? This is what the experts at our SEO agency in Reunion share with you .
What is a backlink (or inbound link)?
A "backlink", or in French "inbound link", is a link from a third-party site directed korea telegram to your domain name. Each time a domain other than yours integrates a link to your site on its pages, it is a backlink.
We can associate the definitions of outgoing links and internal links. The former are, as opposed to backlinks, links coming from your domain to a third-party site.
The second are links present on your site that point to other pages of your site. We are talking about internal linking , a notion that is just as strategic in SEO.
The Importance of Getting More Backlinks in SEO
Backlinks serve two functions, both important for SEO and for your business.
First, they serve to generate traffic to your website . If a third-party site shares a link to your site, you are likely to attract its audience. This traffic referral can therefore fuel your notoriety and growth (a good enough reason to bet on quality inbound links).
Moreover, backlinks are also, as we mentioned in the introduction, a fundamental element for optimizing the natural referencing (SEO) of your website. Search engines take into account the presence of these incoming links to index your web pages. The more backlinks you have pointing to a page, the more authoritative it will be considered. Then the Google algorithm will make it appear prominently on these search results pages .
All the more reason, the more quality the backlinks are, the better the natural referencing of your website will be. They are, in a way, recommendations that search engines rely on to classify each web page.
Building these external links (or link building ) must then be based on a clear and effective netlinking strategy . It directly contributes to improving the position of your website on Google results pages.
The criteria for a quality backlink
If in the past the "hunt for inbound links" was in vogue, it is an SEO practice that should now be banned. For Google, quantity is worthless if it does not go hand in hand with quality; it is the latter that takes precedence.
You still need to know how to identify a quality backlink. Here are some criteria to rely on:
The source web page deals with the same topic as the target page;
The backlink comes from a page with a PageRank greater than 3 (PageRank is one of Google's algorithms that rates the popularity of a page based on the quality of the links it receives);
The anchor text of the link on the source page describes the content of the target page…
Keep in mind that Google is not fooled : it penalizes practices that it considers misleading. Therefore, you