Digital acquisition strategy: 7 levers to attract new customers
Posted: Sat Dec 28, 2024 9:20 am
As you know, a company's digital presence now plays a central role in growing its turnover. The Internet is an integral part of the consumer purchasing journey, both in BtoC and BtoB. You must therefore rigorously develop your digital acquisition strategy.
Your digital acquisition strategy encompasses all the campaigns you run online to convert leads. So, to define the best approach for your business, discover the 7 main levers at your disposal to attract new customers.
Acquisition 1
1. Natural referencing (SEO)
In your digital strategy, SEO ( Search Engine Optimization ) is a very effective acquisition lever. It generates qualified and, above all, sustainable traffic on your website.
So, what is SEO? It refers to the ranking of your web pages on search engines, including Google. Their robots crawl each website to analyze it and index it in their databases.
So, as soon as an Internet user launches a query, by typing what we call keywords , a search results page (" Search Engine Results Page " or SERP) is displayed.
Acquisition 2
Keywords are the terms and expressions used by Internet users to launch their search.
The results are ranked in order of relevance : the higher a site is on the page, the more Google judges that it will best respond to the Internet user's query. This is why 75% of Internet users stop at the first page of results. The first organic position (as opposed to ads) alone retains 30% of clicks.
Acquisition 3
The first position on the search results page alone captures 30% of clicks .
The challenge is therefore to make your web pages appear in first place (or at least on the first page) of Google results. This is precisely what natural referencing optimization (SEO) is for.
SEO, which aims to improve the positioning of your website on SERPs, is based on three pillars:
The technique: does your site meet Google’s requirements (responsive design, presence of a sitemap, etc.)?
Content: Does your site contain quality, original (i.e. non-duplicate) content? Is your choice of keywords relevant to your target?
Popularity: Are the inbound links (or backlinks ) pointing to your site qualitative and numerous enough?
To identify the strategic axes to work on, you can call on a natural referencing agency in Reunion . Thanks to an SEO audit, you will know which points to optimize to attract new qualified prospects and boost your sales.
2. Paid referencing: Google Ads
In addition to your SEO strategy, you can speed up your acquisition process thanks to SEA: “ Search Engine Advertising ” or paid referencing.
Click here to better understand the difference between SEO and SEA.
Paid referencing consists of targeted advertising on search engines (and their partner sites), and in particular the one used by 90% of Internet users: Google. This format of digital advertising then goes through the Google Ads network, which offers multiple opportunities to attract new customers.
Acquisition 4
On the search engine, Google Ads sponsored ads appear before organic results.
With Google Ads paid referencing, you can advertise:
On search engine results pages: you pay to have your website appear in first position korea telegram data before organic results , by targeting keywords with high conversion potential;
On Google partner sites, also called the Display network : these are advertising banners that appear on the margins of web content, useful for retargeting, for example;
On YouTube : in video format, your advertisement appears as an introduction to the content broadcast on the platform.
The main advantage of paid SEO is that it offers immediate results . As long as you are willing to dedicate a portion of your marketing budget to this format, you are sure to generate qualified traffic to your website. It is therefore a particularly effective lever in a digital acquisition strategy, especially when you are launching your online business or are in a very competitive sector.
That said, Google Ads requires a thoughtful approach and continuous optimization to target campaigns appropriately and develop content. This is essential to increase click-through rates and, by extension, the number of conversions. A SEA expert in Reunion will be able to guide you on the best strategy to adopt.
3. Social networks
Social networks are now one of the essential levers in any digital strategy. They serve both your awareness and sales objectives. Thanks to a well-conducted social media strategy , these media can have a strong influence on the behavior of your audience.
Your digital acquisition strategy encompasses all the campaigns you run online to convert leads. So, to define the best approach for your business, discover the 7 main levers at your disposal to attract new customers.
Acquisition 1
1. Natural referencing (SEO)
In your digital strategy, SEO ( Search Engine Optimization ) is a very effective acquisition lever. It generates qualified and, above all, sustainable traffic on your website.
So, what is SEO? It refers to the ranking of your web pages on search engines, including Google. Their robots crawl each website to analyze it and index it in their databases.
So, as soon as an Internet user launches a query, by typing what we call keywords , a search results page (" Search Engine Results Page " or SERP) is displayed.
Acquisition 2
Keywords are the terms and expressions used by Internet users to launch their search.
The results are ranked in order of relevance : the higher a site is on the page, the more Google judges that it will best respond to the Internet user's query. This is why 75% of Internet users stop at the first page of results. The first organic position (as opposed to ads) alone retains 30% of clicks.
Acquisition 3
The first position on the search results page alone captures 30% of clicks .
The challenge is therefore to make your web pages appear in first place (or at least on the first page) of Google results. This is precisely what natural referencing optimization (SEO) is for.
SEO, which aims to improve the positioning of your website on SERPs, is based on three pillars:
The technique: does your site meet Google’s requirements (responsive design, presence of a sitemap, etc.)?
Content: Does your site contain quality, original (i.e. non-duplicate) content? Is your choice of keywords relevant to your target?
Popularity: Are the inbound links (or backlinks ) pointing to your site qualitative and numerous enough?
To identify the strategic axes to work on, you can call on a natural referencing agency in Reunion . Thanks to an SEO audit, you will know which points to optimize to attract new qualified prospects and boost your sales.
2. Paid referencing: Google Ads
In addition to your SEO strategy, you can speed up your acquisition process thanks to SEA: “ Search Engine Advertising ” or paid referencing.
Click here to better understand the difference between SEO and SEA.
Paid referencing consists of targeted advertising on search engines (and their partner sites), and in particular the one used by 90% of Internet users: Google. This format of digital advertising then goes through the Google Ads network, which offers multiple opportunities to attract new customers.
Acquisition 4
On the search engine, Google Ads sponsored ads appear before organic results.
With Google Ads paid referencing, you can advertise:
On search engine results pages: you pay to have your website appear in first position korea telegram data before organic results , by targeting keywords with high conversion potential;
On Google partner sites, also called the Display network : these are advertising banners that appear on the margins of web content, useful for retargeting, for example;
On YouTube : in video format, your advertisement appears as an introduction to the content broadcast on the platform.
The main advantage of paid SEO is that it offers immediate results . As long as you are willing to dedicate a portion of your marketing budget to this format, you are sure to generate qualified traffic to your website. It is therefore a particularly effective lever in a digital acquisition strategy, especially when you are launching your online business or are in a very competitive sector.
That said, Google Ads requires a thoughtful approach and continuous optimization to target campaigns appropriately and develop content. This is essential to increase click-through rates and, by extension, the number of conversions. A SEA expert in Reunion will be able to guide you on the best strategy to adopt.
3. Social networks
Social networks are now one of the essential levers in any digital strategy. They serve both your awareness and sales objectives. Thanks to a well-conducted social media strategy , these media can have a strong influence on the behavior of your audience.