Therefore, it's good to agree with your team
Posted: Sat Dec 28, 2024 9:21 am
How to carry out monthly content audits Initial audits are perhaps the most time-consuming, as you’re working with unfamiliar pages, but they’re incredibly valuable and well worth the time and effort. Maintaining monthly audits — whether in the same spreadsheet or a stand-alone document — is a fantastic (and quick) way to measure the success of any content you create or adapt moving forward. They can also work as a checklist to ensure your team is producing consistent content if you want.
You could include checks in your monthly audit such as: Whether images were used What alt tags were used (remember they have functions other than communicating with Google) What internal links were added Specifying what CTA was canada phone number database included Another great thing about monthly content audits is that they can be used as part of your monthly reporting; killing two birds with one stone. Here’s how I experimented with monthly content audits: 1. Set a deadline for reporting If you’re only producing one piece of content per month, you’ll most likely be able to report on the success of each piece every month for a year.
But the chances of that are unlikely. and client on how long you’ll measure your content's success. Perhaps, after some research, you’ve discovered that most blog posts in this particular audit take three months to reach their peak. If that's the case, you’ll want to look at success metrics once the piece has been live for three months. This cuts out unnecessary time spent updating the audit and will also prevent awkward conversations with clients about why the content isn’t performing yet.
You could include checks in your monthly audit such as: Whether images were used What alt tags were used (remember they have functions other than communicating with Google) What internal links were added Specifying what CTA was canada phone number database included Another great thing about monthly content audits is that they can be used as part of your monthly reporting; killing two birds with one stone. Here’s how I experimented with monthly content audits: 1. Set a deadline for reporting If you’re only producing one piece of content per month, you’ll most likely be able to report on the success of each piece every month for a year.
But the chances of that are unlikely. and client on how long you’ll measure your content's success. Perhaps, after some research, you’ve discovered that most blog posts in this particular audit take three months to reach their peak. If that's the case, you’ll want to look at success metrics once the piece has been live for three months. This cuts out unnecessary time spent updating the audit and will also prevent awkward conversations with clients about why the content isn’t performing yet.