The product or service email
Posted: Sat Dec 28, 2024 9:22 am
From a conversion perspective, it goes without saying that you also need to highlight your products or services . Email is a good way to do this, always prioritizing personalization.
For example, if a prospect shows interest in a particular product or service, it is relevant to integrate this information into your e-mailing scenario. In the consideration phase, he compares your offer to that of your competitors. This is therefore an opportunity to highlight your competitive advantage (product innovation, eco-responsible commitment, quality of after-sales service, extended warranty, etc.).
This type of marketing email can also focus on the characteristics of the product or service . The argument then aims to answer all the questions that your prospect might still have at this stage.
6. Email to propose an appointment or a demonstration
In BtoB, your prospect expects to find all the information they need to make a decision on the Internet. The content of marketing emails must therefore represent added value compared to what they can find on your website korea telegram data specialized blogs or even social networks. These are additional arguments that will finish convincing them that your company is the one that best meets their needs.
During the consideration phase, you can offer them an appointment or a demonstration. This is an opportunity for a special interview with your prospect to demonstrate the qualities of your product or service, as well as the know-how of your company .
Keep in mind that if a prospect accepts the appointment or demo, they are already well advanced in their thinking. The conversion potential is high . It is therefore a strategic step towards reaching your ultimate goal: the sale.
7. Special Offers Email
The special offer email is another classic in content marketing. It may even be the one you will naturally tend to favor in your email campaigns.
Sales, commercial holidays, your recipient's birthday: there are many opportunities to broadcast special offers to encourage conversion. An attractive discount or an exceptional promo code can, in fact, encourage a prospect or a customer to make a (new) purchase .
However, this is a marketing email to use sparingly . If you flood your contacts with special offers, they will only be special in name. They must be integrated into a well-crafted email scenario to maximize conversion.
8. The customer satisfaction survey email
Your email strategy can help you optimize your sales process. For this, there is nothing like a customer satisfaction survey to allow your buyers to send you constructive feedback .
The customer satisfaction survey email logically comes after the purchase, and within a reasonable time frame . The sending timing has a direct impact on the response rate. It is not a question of harassing your customer as soon as their order is placed. You must give them time to test the product or service.
If you do not want to conduct a survey, it is at least appropriate to invite your customers to leave a review on your site, dedicated platforms, Google My Business or even social networks. Your e-reputation is inseparable from your growth.
The more positive reviews you have, the more profitable it is for increasing your turnover. Customer reviews are reassurance elements . Internet users who are considering purchasing a product or service rely on the testimonials of other buyers before making their decision.
For example, if a prospect shows interest in a particular product or service, it is relevant to integrate this information into your e-mailing scenario. In the consideration phase, he compares your offer to that of your competitors. This is therefore an opportunity to highlight your competitive advantage (product innovation, eco-responsible commitment, quality of after-sales service, extended warranty, etc.).
This type of marketing email can also focus on the characteristics of the product or service . The argument then aims to answer all the questions that your prospect might still have at this stage.
6. Email to propose an appointment or a demonstration
In BtoB, your prospect expects to find all the information they need to make a decision on the Internet. The content of marketing emails must therefore represent added value compared to what they can find on your website korea telegram data specialized blogs or even social networks. These are additional arguments that will finish convincing them that your company is the one that best meets their needs.
During the consideration phase, you can offer them an appointment or a demonstration. This is an opportunity for a special interview with your prospect to demonstrate the qualities of your product or service, as well as the know-how of your company .
Keep in mind that if a prospect accepts the appointment or demo, they are already well advanced in their thinking. The conversion potential is high . It is therefore a strategic step towards reaching your ultimate goal: the sale.
7. Special Offers Email
The special offer email is another classic in content marketing. It may even be the one you will naturally tend to favor in your email campaigns.
Sales, commercial holidays, your recipient's birthday: there are many opportunities to broadcast special offers to encourage conversion. An attractive discount or an exceptional promo code can, in fact, encourage a prospect or a customer to make a (new) purchase .
However, this is a marketing email to use sparingly . If you flood your contacts with special offers, they will only be special in name. They must be integrated into a well-crafted email scenario to maximize conversion.
8. The customer satisfaction survey email
Your email strategy can help you optimize your sales process. For this, there is nothing like a customer satisfaction survey to allow your buyers to send you constructive feedback .
The customer satisfaction survey email logically comes after the purchase, and within a reasonable time frame . The sending timing has a direct impact on the response rate. It is not a question of harassing your customer as soon as their order is placed. You must give them time to test the product or service.
If you do not want to conduct a survey, it is at least appropriate to invite your customers to leave a review on your site, dedicated platforms, Google My Business or even social networks. Your e-reputation is inseparable from your growth.
The more positive reviews you have, the more profitable it is for increasing your turnover. Customer reviews are reassurance elements . Internet users who are considering purchasing a product or service rely on the testimonials of other buyers before making their decision.