For example, you could consider posting

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Part of your research is to find out what keywords people use when they search on Google. You’ll need to choose the most appropriate keywords and phrases for your content, making sure they match the ones people are most likely to use when they type a question (which only you can answer!). Once you’ve gathered the data you need, hang on to it! You’ll want to access it in the future to see how your target audience has evolved and how you can adapt.


Using Platform as a Service (PaaS) storage solutions gives you a secure and efficient way to keep data (and content pieces) all in one handy place. Plan your content Cornerstone content usually takes the form of an in-depth article, such as “Everything you need to start selling online” or “Cloud computing: the complete guide”. While this is the most popular way to communi cayman islands phone number database cate brand values, there’s no law that says you have to stick with one type of content.

a how-to guide with step-by-step instructions or a video tutorial. A searchable knowledge base could also prove helpful for visitors, while access to a free tool would definitely help them feel positive about you. Illustrated tree graphic showing the types of evergreen content. When you’ve chosen the type of content you want to produce, think about how long it will take and the costs involved. Decide if you’re going to keep it in-house or outsource the work, or a mixture of both.