The same study stated that websites that took
Posted: Tue Sep 02, 2025 9:06 am
In 2013, Facebook began pushing autoplay videos in feeds, and other sites followed suit. Sure, video views skyrocketed, but so did the number of distracted users .
In 2017, publications like Digiday declared the death of autoplay because most respondents had a negative view of it.
Autoplaying video or audio doesn't provide a good user experience. It leaves your visitors scrambling to hit the mute button, or worse, the X button on their browser. This certainly doesn't bode well for your bounce rate.
Links to External Pages
The more links you have to external pages, the more your buy phone number list visitors will click on them. Essentially, you're increasing your bounce rate by directing your target audience to other sites.

That doesn't mean you shouldn't have any external links. They are important in building authority and trust, as per Google's E-A-T benchmark requirements .
Minimize external links, remove unnecessary links from the page, and place them at the bottom of the page to keep visitors on your site longer. These steps can potentially increase conversions. Alternatively, consider opening external links in a new tab or window.
Slow Loading Time
According to a survey conducted by Portent, 86% of e-commerce websites load in less than 5 seconds.
However, with decreasing patience and attention spans, this duration can still result in a high bounce rate. Most website visitors will abandon your site if it takes too long to load.
In 2017, publications like Digiday declared the death of autoplay because most respondents had a negative view of it.
Autoplaying video or audio doesn't provide a good user experience. It leaves your visitors scrambling to hit the mute button, or worse, the X button on their browser. This certainly doesn't bode well for your bounce rate.
Links to External Pages
The more links you have to external pages, the more your buy phone number list visitors will click on them. Essentially, you're increasing your bounce rate by directing your target audience to other sites.

That doesn't mean you shouldn't have any external links. They are important in building authority and trust, as per Google's E-A-T benchmark requirements .
Minimize external links, remove unnecessary links from the page, and place them at the bottom of the page to keep visitors on your site longer. These steps can potentially increase conversions. Alternatively, consider opening external links in a new tab or window.
Slow Loading Time
According to a survey conducted by Portent, 86% of e-commerce websites load in less than 5 seconds.
However, with decreasing patience and attention spans, this duration can still result in a high bounce rate. Most website visitors will abandon your site if it takes too long to load.