If your organization has an email list, you can use it to inform subscribers of your new content and entice them to check it out. If your business doesn’t have an email list, I suggest starting one now. According to Wordstream, email marketing produces an average ROI of 4,400 percent in the United States. That’s too good to pass up! Social media Social media has exploded in popularity over the past 15 years.
It’s not a fad but a viable way for businesses to reach their target audience. So don’t forget to inform your social followings whenever you publish new blog posts, videos, or podcast episodes. If you’ve been using finland consumer email address your social networks correctly, you’ll be amazed at how much traffic a single tweet can drive. Tami Brehse, freelance marketing consultant, drove 50 percent more traffic to her site using Twitter.
And MuleSoft, a B2B software company, gained 4,000 leads marketing on Twitter (now X). It’s clear that social media is worth the time and investment. Paid advertising Lastly, you can pay to advertise your content. Google Ads, LinkedIn Ads, and Facebook Ads are three popular channels for B2Bs. However, other search engines and social networks have advertising options as well. The trick is finding the right ones for your unique audience.