Optimizing e-commerce logistics to acquire and retain customers
Posted: Sat Dec 28, 2024 9:52 am
To satisfy your customers, you must first and foremost respect the commitments presented on your online store. Did you mention delivery in less than 24 hours? The slightest delay, even if it is not your fault, can harm the customer experience . If you announce the availability of a product, it must be. A stock shortage, realized after the order has been placed, is a source of frustration for the buyer.
Already experienced in online shopping, he is increasingly demanding. Consequently, by disappointing his expectations, you risk losing him. He may also post a negative review that will encourage other Internet users to buy elsewhere. It is therefore essential to ensure a virtuous circle, favorable to the development of your sales.
When a customer places an order online, delivery becomes an experience in itself, as important as the purchasing experience. It is the last step in the process and in fact one of the last impressions that the buyer will keep of your company. The slightest dissatisfaction can be detrimental, regardless of the actions you have taken upstream. Ensuring good logistics allows you to contribute favorably to the e-reputation of your merchant site, as well as to the loyalty of your customers.
In e-commerce, the cost of acquiring a customer is high. It is therefore in your kuwait telegram best interest to implement an effective loyalty strategy to sustainably increase your turnover. We often talk about communication and marketing actions, but logistics can also be a key asset to achieve this.
A customer who is satisfied with the delivery of a first order tends to repeat the experience. Conversely, nearly a third of customers who have encountered problems with delivery talk about it to those around them. The quality of the delivery experience therefore has an impact on the growth of your online store.
80% of buyers leave a review after delivery. If it is favorable, it positively influences Internet users interested in your offer. They rely more on the experiences of other customers than on the brand's speech before making a purchase or not. This is why it is essential to think about your logistics management when working on your e-commerce site project. It is essential to acquire and retain your customers.
Mastering logistics to sustain your e-commerce activity
To deliver quickly and efficiently, you need to have the right processes in place. They must be able to meet your customers' requirements while preserving your financial balance . Shortening lead times and reducing costs for buyers does not come at the expense of your profitability. The success of your e-commerce business is inherent in your supply chain management. This includes the preparation and routing processes, but also any returns requested by customers.
In general, small structures take care of logistics internally in order to reduce costs. However, this system reaches its limits as soon as sales develop. At the other end of the scale, e-commerce giants, such as Amazon, have gigantic warehouses, located in strategic locations, close to highways and large cities. They have made logistics their main strength in order to be more responsive and more competitive. They are the ones who impose market standards.
For small and medium-sized businesses, it is interesting to use logistics outsourcing . Outsourcing allows you to save time and control your expenses. Since the service provider's resources are shared, it costs less than if you had to take them on internally. This allows you to guarantee both the performance of your e-commerce logistics and competitive prices for your customers.
Already experienced in online shopping, he is increasingly demanding. Consequently, by disappointing his expectations, you risk losing him. He may also post a negative review that will encourage other Internet users to buy elsewhere. It is therefore essential to ensure a virtuous circle, favorable to the development of your sales.
When a customer places an order online, delivery becomes an experience in itself, as important as the purchasing experience. It is the last step in the process and in fact one of the last impressions that the buyer will keep of your company. The slightest dissatisfaction can be detrimental, regardless of the actions you have taken upstream. Ensuring good logistics allows you to contribute favorably to the e-reputation of your merchant site, as well as to the loyalty of your customers.
In e-commerce, the cost of acquiring a customer is high. It is therefore in your kuwait telegram best interest to implement an effective loyalty strategy to sustainably increase your turnover. We often talk about communication and marketing actions, but logistics can also be a key asset to achieve this.
A customer who is satisfied with the delivery of a first order tends to repeat the experience. Conversely, nearly a third of customers who have encountered problems with delivery talk about it to those around them. The quality of the delivery experience therefore has an impact on the growth of your online store.
80% of buyers leave a review after delivery. If it is favorable, it positively influences Internet users interested in your offer. They rely more on the experiences of other customers than on the brand's speech before making a purchase or not. This is why it is essential to think about your logistics management when working on your e-commerce site project. It is essential to acquire and retain your customers.
Mastering logistics to sustain your e-commerce activity
To deliver quickly and efficiently, you need to have the right processes in place. They must be able to meet your customers' requirements while preserving your financial balance . Shortening lead times and reducing costs for buyers does not come at the expense of your profitability. The success of your e-commerce business is inherent in your supply chain management. This includes the preparation and routing processes, but also any returns requested by customers.
In general, small structures take care of logistics internally in order to reduce costs. However, this system reaches its limits as soon as sales develop. At the other end of the scale, e-commerce giants, such as Amazon, have gigantic warehouses, located in strategic locations, close to highways and large cities. They have made logistics their main strength in order to be more responsive and more competitive. They are the ones who impose market standards.
For small and medium-sized businesses, it is interesting to use logistics outsourcing . Outsourcing allows you to save time and control your expenses. Since the service provider's resources are shared, it costs less than if you had to take them on internally. This allows you to guarantee both the performance of your e-commerce logistics and competitive prices for your customers.