How to create a marketing persona in 5 steps?

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Understanding your customers is what allows you to develop a relevant offer and communication strategy. This is one of the keys to success for your business and the goal that marketing personas serve. If you want to create an e-commerce site, this is one of the essential points you need to think about before you start .

So, concretely, what is a marketing persona?

This is a fictional character that represents, in a way, your ideal customer. There are as many marketing personas (also called " buyer personas ") as you identify segments. You can create three to four different profiles. These generally represent 90% of your customer base in terms of turnover.

Creating a marketing persona allows you to understand the personality, consumer habits, and issues of the segment it represents. This information directly influences the strategic decisions you make to acquire and retain customers. To make it effective and relevant, we share with you the five steps to follow to create a marketing persona.

1. Collect information about your target
To create a marketing persona , you start by collecting information about laos telegram data your target audience. To do this, you can rely on your sales force and existing market research.

Your sales team and after-sales advisors are among your key contacts for establishing the profile of your marketing personas. This is relevant if you already have a network of physical stores and are looking, for example, to develop an e-commerce business. In parallel, or if you are just launching your business, you can use market research or any other documentary resource. Through either means, the objective is to gather demographic and psychographic information on your target customers.

Demographic data includes gender, age, marital status, place of residence, income and profession. Psychographic data takes into account the personality, values, beliefs and interests of your target audience. If you want to create an e-commerce site , it is also relevant to look at the online consumption habits, the level of digitalization and the social networks used by your target audience.

2. Write the identity sheet of your marketing personas
Once you have collected your data, it is time to analyze it. Your marketing persona embodies a segment of customers. You must highlight characteristics that each of them has in common and assign them to a stereotypical character. In addition to demographic and psychographic characteristics, you also assign a name and a face to your persona: you give them life.