How to set up an effective Click and Collect?
Posted: Sat Dec 28, 2024 10:15 am
Lockdown, curfew, administrative closures... Since the start of the health crisis, physical stores have had to reinvent themselves to compensate for the loss of turnover. It is therefore natural that e-commerce has taken over. In 2020, online product sales increased by 32% compared to the previous year*.
To support this growth, delivery and in-store collection services have become strategic. Popular with customers, Click and Collect alone accounted for nearly a third of sales. It allows consumers to make their purchases online and then, within a relatively short period of time, collect their orders in store. While major retailers already offered this free service, it has become more widespread among small and medium-sized businesses, particularly local ones.
By effectively combining online commerce and traditional sales, this order collection solution proves to be very advantageous for the merchant, regardless of the activity or size of their company. In order to take advantage of this new purchasing behavior, we reveal the keys to setting up an effective Click and Collect service.
Why offer Click and Collect to your customers?
The Click and Collect service is part of an omnichannel marketing strategy. Your physical and digital distribution channels interact to offer your customers the best possible experience. In-store pickup allows you to meet the new demands of consumers, who are increasingly demanding and impatient. The goal, in the long term, is to use Click and Collect as a lever to increase your turnover.
The benefits of in-store pickup for customers
When it comes to e-commerce, delivery is often cited as the main purchasing criterion. Considered too expensive or restrictive, it becomes a hindrance to sales. It does not always offer the necessary flexibility and sometimes reserves unpleasant surprises. Delay, damaged or non-compliant item: there are many reasons that can ruin the customer experience.
Click and Collect has therefore established itself as a more economical and practical alternative to delivery. This free service saves on shipping costs and offers a real time saving . Your customer avoids going back and forth to the aisles, since, thanks to your online store, he knows the availability of each item. In a few minutes, he makes the payment, far from the queues at the checkout.
By definition, Click and Collect assumes that the order is picked up immediately after the online purchase. Thus, the shorter the waiting time, the greater the customer's satisfaction, in search of immediacy. Once their order is ready, they pick it up at their convenience, when their schedule allows. Click and Collect therefore offers greater flexibility . Finally, their visit to the store gives them the opportunity to ask for advice and to easily and free of charge exchange or return items if the items are not suitable.
The benefits of in-store pickup for merchants
Customers benefit from the Click and Collect service in many ways. It contributes to a successful shopping experience that is profitable for your business and your turnover. When you visit a store, you benefit from better control of the customer relationship , compared to an exclusively digital transaction. This proximity helps build customer loyalty .
Thanks to your sense of service and advice, you can answer any questions your customers may have and offer them complementary products. Click and Collect is therefore an opportunity to increase the shopping cart by generating additional sales . Finally, bringing the customer to you facilitates e-commerce logistics, the nerve center of your business.
To satisfy an uncompromising clientele, deliveries have become races against time. Thanks to Click and Collect, not only do you save on shipping costs , but you also save yourself the sometimes complex management of sending, exchanges and returns of packages.
3 essential tips for offering an effective in-store pickup service
Have a perfectly optimized online store
To get your customers to complete their purchases, offering the Click and Collect service alone is not enough. Your entire online store must be optimized. Thanks to the Shopify platform and the help of e-commerce experts, you benefit from a well-designed merchant site, designed to increase your turnover.
Shopify makes it quick and easy to add in-store pickup to your online store. You can register 8 pickup points, called “Locations,” and up to 20 with the Shopify Plus offer . Once your locations are set up, your customers can choose between shipping or picking up their order at the time of payment. In both cases, this is done online to secure the transaction.
Manage your stocks rigorously
With Click and Collect, your customers know, in real time, the quantity of products available. Your back office management must therefore be meticulous to prevent your customers from ordering items that are out of stock. To offer an efficient Click and Collect service, it is essential to regularly update the stocks of each of your collection points. If you use Shopify, you can synchronize your online store with the Shopify POS application . This tool allows, among other things, the automatic updating of your stocks, regardless of the origin of the sales.
Communicate actively with your customers
To make your customer's purchasing journey easier, you need to provide laos telegram phone number list them with the clearest and most accurate information possible . In your Shopify store settings, you can enter all the details about your locations: exact address, average order preparation time, pick-up instructions, etc.
These elements appear when validating the basket, when your customer checks the "Collect" box. The list of your available collection points is displayed: they can choose the one that best suits their constraints. Once the order is registered, the customer must, as for a home delivery, be informed at all times of the status of their order (confirmed, in preparation, available for collection, etc.): they thus have all the information to avoid unnecessary trips.
By creating a bridge between your online store and your physical point of sale, Click and Collect is as advantageous for you as it is for your customers. It is an interesting lever to develop your turnover and build customer loyalty in search of simplicity, immediacy and advice. To achieve this, Click and Collect must be implemented intelligently.
To support this growth, delivery and in-store collection services have become strategic. Popular with customers, Click and Collect alone accounted for nearly a third of sales. It allows consumers to make their purchases online and then, within a relatively short period of time, collect their orders in store. While major retailers already offered this free service, it has become more widespread among small and medium-sized businesses, particularly local ones.
By effectively combining online commerce and traditional sales, this order collection solution proves to be very advantageous for the merchant, regardless of the activity or size of their company. In order to take advantage of this new purchasing behavior, we reveal the keys to setting up an effective Click and Collect service.
Why offer Click and Collect to your customers?
The Click and Collect service is part of an omnichannel marketing strategy. Your physical and digital distribution channels interact to offer your customers the best possible experience. In-store pickup allows you to meet the new demands of consumers, who are increasingly demanding and impatient. The goal, in the long term, is to use Click and Collect as a lever to increase your turnover.
The benefits of in-store pickup for customers
When it comes to e-commerce, delivery is often cited as the main purchasing criterion. Considered too expensive or restrictive, it becomes a hindrance to sales. It does not always offer the necessary flexibility and sometimes reserves unpleasant surprises. Delay, damaged or non-compliant item: there are many reasons that can ruin the customer experience.
Click and Collect has therefore established itself as a more economical and practical alternative to delivery. This free service saves on shipping costs and offers a real time saving . Your customer avoids going back and forth to the aisles, since, thanks to your online store, he knows the availability of each item. In a few minutes, he makes the payment, far from the queues at the checkout.
By definition, Click and Collect assumes that the order is picked up immediately after the online purchase. Thus, the shorter the waiting time, the greater the customer's satisfaction, in search of immediacy. Once their order is ready, they pick it up at their convenience, when their schedule allows. Click and Collect therefore offers greater flexibility . Finally, their visit to the store gives them the opportunity to ask for advice and to easily and free of charge exchange or return items if the items are not suitable.
The benefits of in-store pickup for merchants
Customers benefit from the Click and Collect service in many ways. It contributes to a successful shopping experience that is profitable for your business and your turnover. When you visit a store, you benefit from better control of the customer relationship , compared to an exclusively digital transaction. This proximity helps build customer loyalty .
Thanks to your sense of service and advice, you can answer any questions your customers may have and offer them complementary products. Click and Collect is therefore an opportunity to increase the shopping cart by generating additional sales . Finally, bringing the customer to you facilitates e-commerce logistics, the nerve center of your business.
To satisfy an uncompromising clientele, deliveries have become races against time. Thanks to Click and Collect, not only do you save on shipping costs , but you also save yourself the sometimes complex management of sending, exchanges and returns of packages.
3 essential tips for offering an effective in-store pickup service
Have a perfectly optimized online store
To get your customers to complete their purchases, offering the Click and Collect service alone is not enough. Your entire online store must be optimized. Thanks to the Shopify platform and the help of e-commerce experts, you benefit from a well-designed merchant site, designed to increase your turnover.
Shopify makes it quick and easy to add in-store pickup to your online store. You can register 8 pickup points, called “Locations,” and up to 20 with the Shopify Plus offer . Once your locations are set up, your customers can choose between shipping or picking up their order at the time of payment. In both cases, this is done online to secure the transaction.
Manage your stocks rigorously
With Click and Collect, your customers know, in real time, the quantity of products available. Your back office management must therefore be meticulous to prevent your customers from ordering items that are out of stock. To offer an efficient Click and Collect service, it is essential to regularly update the stocks of each of your collection points. If you use Shopify, you can synchronize your online store with the Shopify POS application . This tool allows, among other things, the automatic updating of your stocks, regardless of the origin of the sales.
Communicate actively with your customers
To make your customer's purchasing journey easier, you need to provide laos telegram phone number list them with the clearest and most accurate information possible . In your Shopify store settings, you can enter all the details about your locations: exact address, average order preparation time, pick-up instructions, etc.
These elements appear when validating the basket, when your customer checks the "Collect" box. The list of your available collection points is displayed: they can choose the one that best suits their constraints. Once the order is registered, the customer must, as for a home delivery, be informed at all times of the status of their order (confirmed, in preparation, available for collection, etc.): they thus have all the information to avoid unnecessary trips.
By creating a bridge between your online store and your physical point of sale, Click and Collect is as advantageous for you as it is for your customers. It is an interesting lever to develop your turnover and build customer loyalty in search of simplicity, immediacy and advice. To achieve this, Click and Collect must be implemented intelligently.