An extensive amount of time and effort will
Posted: Sat Dec 28, 2024 10:23 am
We’ll take a look at what makes this page so effective later. When looking at how we can optimize faceted navigations, it’s important to recognize that product attributes convey consumer needs and aspirations. If, for example, I’m looking for a wedding dress, then I may tailor my search by the color, fabric, neckline shape, and the sleeve length. According to the search demand curve, long-tail queries account for up to 70% of all organic searches. They are highly targeted queries that offer big traffic-driving opportunities.
In the last few years, we’ve seen a big shift in the industry towards capitalizing this intent with long-form content. Blog articles and style guides have become the go-to methods for many to capture these visitors, as we can see from the denmark phone number database examples taken from Marks & Spencers’ "Inspire Me" section: People often look for inspiration when they’re shopping, and these pages provide an effective way to add more internal links to category and product pages. But relying on this approach is one-dimensional, given that these deeper content pages tend to have lower PageRank.
, therefore, be required to achieve the desired result. In comparison, Product Listing Pages usually target broader search terms, and faceted navigations typically exist as passive functions. This is because they’re often blocked from crawlers, making them devoid of any SEO value. Waterstones (a well-known British bookstore) is one retailer that applies this rule for their on-page filters: In this particular example, I’ve applied a filter to only show
In the last few years, we’ve seen a big shift in the industry towards capitalizing this intent with long-form content. Blog articles and style guides have become the go-to methods for many to capture these visitors, as we can see from the denmark phone number database examples taken from Marks & Spencers’ "Inspire Me" section: People often look for inspiration when they’re shopping, and these pages provide an effective way to add more internal links to category and product pages. But relying on this approach is one-dimensional, given that these deeper content pages tend to have lower PageRank.
, therefore, be required to achieve the desired result. In comparison, Product Listing Pages usually target broader search terms, and faceted navigations typically exist as passive functions. This is because they’re often blocked from crawlers, making them devoid of any SEO value. Waterstones (a well-known British bookstore) is one retailer that applies this rule for their on-page filters: In this particular example, I’ve applied a filter to only show