SEO, simply publishing new content isn’t enough; we’ve got to give some love to the old stuff too. Refreshing our older articles is a way of showing our readers that we’re committed to providing them with top-notch content. And it’s not just about making our readers happy; it’s also about staying relevant and meeting our audience’s search intent to rank higher on the SERP.
Honestly, I find this task quite enjoyable. It’s like a treasure hunt, where I spot areas that need night clubs and bars email list improvement, add fresh insights, fact-check, and enhance grammar and readability. I won’t lie, doing a full makeover on an article can be time-consuming. There was one time when I invested a solid five hours revamping an article from 2016. I couldn’t help but wonder if starting from scratch might have been quicker.
To save time, we’ve got a trick up our sleeves: quick wins. These are mini-makeovers that take no more than an hour. I typically focus on polishing the metadata, refining grammar, optimizing keyword usage and images, and adding new CTAs that align with our current strategy. Our efforts in refreshing content have been paying off. Just take a look below. When we compare the traffic stats of an article before and after a full update or quick win, the results are exciting.