Intelligence had low and inconsistent growth, while humanized content increased significantly. When we analyze the comparison of traffic generated by time spent, even with a smaller difference, humanized content continues to stand out. So, the conclusion we get is not to stop using Artificial Intelligence but to understand that it is not yet efficient for creating content, at least not in its current format.
The human touch for review and editing remains essential from both the point of view of communication email list quality and results. Also read: How We Humanize AI Content at Rock Content: A step-by-step guide HubSpot and Artificial Intelligence Trends for Marketing Another recent survey on AI trends was conducted by HubSpot, concluding that 68% of marketing leaders use automation and Artificial Intelligence in different stages, from producing content to conducting research.
Among the main forms of use are: Brainstorming and finding new ideas SEO planning and Keyword Research Creating and updating content The main challenge cited by marketing teams when using AI is data inaccuracy, with 50% of professionals saying they have already encountered incorrect information. Even though content production is cited, professionals reinforce that AI does not replace human skills and knowledge. Only 5% of marketers use AI to create the whole content – and when we add this data to Neil Patel’s study and Google’s recent update, we see it all coming together.