Hyphens and colons also increase click-through rates.

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Outbrain’s study also found that using dashes and colons can increase click-through rates by an average of 9%. Similar to parentheses and brackets, dashes and colons also add visual variety and encourage you to write more interesting headlines. A simple formula for using dashes and colons is to start your sentence with your SEO keywords and then add a compelling headline. Here’s an example: Social Media Marketing: 7 Effective Ways to Get More Shares of Your Content on Social Media. Of course, you don’t have to use this formula. Feel free to get creative if you think of a good headline.

5. A/B test your titles when sending an email
Another thing you can do to improve your writing skills is to split test your headlines when sending a new message to your list. Most email programs like Mailchimp allow you to test different headlines when you send emails by sending each variation to a subset of your email list and then sending the most effective headline to the rest of your list. You might be surprised by which headlines perform best. Sometimes, shorter, simpler headlines can outperform longer, more detailed headlines. Either way, split testing helps you better understand your audience and allows you to write better headlines in the future.

6. Consider using questions
Another tactic by which people can click on your title is to ask a question. Questions can generate curiosity and people who want to know the answer click on your title and read the article. Make sure that the question is not easy for them to answer, but it will generate thought and curiosity. Example : Are you making any of these 7 common blogging mistakes? If you are a blogger, you may be curious to at least see what these 7 mistakes are. Questions are a great way to create click-through titles.

7. Research SEO keywords so readers can find your content
Many bloggers know that they need to do keyword research to hungary whatsapp list find the most effective ones, but many skip this step. However, keywords are important if you want to get long-term SEO traffic to your blog posts. Creating SEO-friendly titles can help users discover your content, so it’s worth taking the time to do if you’re investing time and resources into content creation.

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8. Search for other articles on your topic in Google (to see other competing titles)
Another good exercise for writing headlines is to Google other articles on the same topic to see what headlines you are competing with. Looking at others can help you come up with some great ideas for your headlines. Think about how you can create a headline that is better than the competing articles or how you can create one that offers something different, something that really adds value.

9. Reuse past winning formulas
If you've done a lot of blogging before, consider reusing headline formulas that worked for you in the past. Looper is an entertainment site that features articles and news about movies and celebrities. Here are some of their headlines:

Why Hollywood Doesn't Want to Cast Tobey Maguire Anymore (7 Million Views)
Why Hollywood Doesn't Want to Cast Alyson Hannigan Anymore (2.5 Million Views)
Why Hollywood Doesn't Want to Cast Tom Welling Anymore (2.5 Million Views)
See the logic? If you've already written a headline that worked really well, consider using the same formula to write the headlines for future posts.