Your brochures and catalogs dematerialized thanks to WhatsApp
Posted: Sat Jan 04, 2025 4:15 am
Like Facebook and Instagram, WhatsApp Business has launched a new feature for businesses that allows them to create a digital catalog of their products or services. How does this new WhatsApp Business tool work and what are the benefits of implementing it for merchants? We explain everything to you.
How to create a digital product catalog on WhatsApp Business?
Highlighting your products and services via the WhatsApp Business catalog is simple and accessible to everyone in just a few clicks! WhatsApp gives you the opportunity to highlight all the essential information about your products such as the price, a short description, photos, a product code, as well as a link redirecting to your e-shop.
Here are the key steps to create a digital catalog of your products on WhatsApp Business:
open the WhatsApp Business app;
access settings at the top right of the app;
choose “Professional Tools” then “Catalog”;
click on “Add a new article”;
add images of your product via your smartphone's image gallery (10 images maximum);
give each product a name and write a brief description;
insert a link redirecting to the corresponding product page on your e-commerce site;
press “Save” and that’s it!
You can add up to 500 products or services to your catalog and modify or delete them at any time.
Catalog-Whatsapp1
catalog-whatsapp2
WhatsApp Business also allows businesses to control which products or pakistan whatsapp list services customers can see. This feature is available in the app via the “More options” entry. Then click on “Settings”, then “Business tools” and “Catalog”.
Next, select the product you want to hide to reveal the product page, click “More options”, then “Hide”.
If you want to make it appear again, just click Show. By setting up a catalog through WhatsApp Business, you can list some or all of your products to give your customers and prospects a preview of what you offer right in the app.
Also read: Top 3 Ways Retailers Can Use WhatsApp Business Platform
What are the benefits of using this new feature for merchants?
The use of conversational messaging services such as WhatsApp is part of users' daily lives. This application has become extremely popular, since it has more than 2 billion active users worldwide. Zoom in on the advantages of an online catalog via WhatsApp for your business.
Simplify the customer journey and develop your sales
As a business with a WhatsApp Business account, you can send your entire product catalog to all your customer contacts in just a few clicks.
With each new development, you can easily inform the customers you are in contact with on WhatsApp Business, via a direct message sent to your entire database.
Your customers can ask you questions directly and get an almost instant answer via WhatsApp chat. This makes it easier for them to interact with you. You can reassure them about the use of your products, direct them to the right products according to their needs and expectations, and help them place an order .
In this way, you simplify and streamline the customer journey, improve customer satisfaction and ultimately increase your conversions .
Facilitate recommendations and win new customers
By setting up a catalog of your products on WhatsApp, your customers can easily share with their friends a product that interests them or that they want to recommend. Sharing the link to your catalog can be done in other WhatsApp conversations, on their social networks or other platforms.
More potential buyers can then discover your brand and your products or services. This digital word-of-mouth is very effective in developing your reputation , promoting your products and winning new customers.
Build customer loyalty and sustain your business
Thanks to the possibility of dialoguing directly with your customers , one-to-one and instantly, you create a real bond of trust with your customers.
You show them that you are listening to them and that their satisfaction is your priority. You project the image of a company that is more human and close to its customers.
How to create a digital product catalog on WhatsApp Business?
Highlighting your products and services via the WhatsApp Business catalog is simple and accessible to everyone in just a few clicks! WhatsApp gives you the opportunity to highlight all the essential information about your products such as the price, a short description, photos, a product code, as well as a link redirecting to your e-shop.
Here are the key steps to create a digital catalog of your products on WhatsApp Business:
open the WhatsApp Business app;
access settings at the top right of the app;
choose “Professional Tools” then “Catalog”;
click on “Add a new article”;
add images of your product via your smartphone's image gallery (10 images maximum);
give each product a name and write a brief description;
insert a link redirecting to the corresponding product page on your e-commerce site;
press “Save” and that’s it!
You can add up to 500 products or services to your catalog and modify or delete them at any time.
Catalog-Whatsapp1
catalog-whatsapp2
WhatsApp Business also allows businesses to control which products or pakistan whatsapp list services customers can see. This feature is available in the app via the “More options” entry. Then click on “Settings”, then “Business tools” and “Catalog”.
Next, select the product you want to hide to reveal the product page, click “More options”, then “Hide”.
If you want to make it appear again, just click Show. By setting up a catalog through WhatsApp Business, you can list some or all of your products to give your customers and prospects a preview of what you offer right in the app.
Also read: Top 3 Ways Retailers Can Use WhatsApp Business Platform
What are the benefits of using this new feature for merchants?
The use of conversational messaging services such as WhatsApp is part of users' daily lives. This application has become extremely popular, since it has more than 2 billion active users worldwide. Zoom in on the advantages of an online catalog via WhatsApp for your business.
Simplify the customer journey and develop your sales
As a business with a WhatsApp Business account, you can send your entire product catalog to all your customer contacts in just a few clicks.
With each new development, you can easily inform the customers you are in contact with on WhatsApp Business, via a direct message sent to your entire database.
Your customers can ask you questions directly and get an almost instant answer via WhatsApp chat. This makes it easier for them to interact with you. You can reassure them about the use of your products, direct them to the right products according to their needs and expectations, and help them place an order .
In this way, you simplify and streamline the customer journey, improve customer satisfaction and ultimately increase your conversions .
Facilitate recommendations and win new customers
By setting up a catalog of your products on WhatsApp, your customers can easily share with their friends a product that interests them or that they want to recommend. Sharing the link to your catalog can be done in other WhatsApp conversations, on their social networks or other platforms.
More potential buyers can then discover your brand and your products or services. This digital word-of-mouth is very effective in developing your reputation , promoting your products and winning new customers.
Build customer loyalty and sustain your business
Thanks to the possibility of dialoguing directly with your customers , one-to-one and instantly, you create a real bond of trust with your customers.
You show them that you are listening to them and that their satisfaction is your priority. You project the image of a company that is more human and close to its customers.