Quick tips to get your E-commerce off the ground in 2019
Posted: Sat Jan 04, 2025 4:58 am
If you work in e-commerce, you may have already noticed that competition in this market is growing more and more, so even the smallest detail can be the difference your company needs to attract the attention of potential customers.
A recent study conducted by Forrester Consulting in partnership with Adobe showed that for most people who frequently access online stores, the famous “unmissable offers” are not enough, but a good user experience is the main factor in the loyalty process.
Pay attention to the website loading time.
Internet users don't usually wait more than thirty seconds for a page to load, the time is minimal, but enough for you to lose sales to your competitor.
In addition to losing user interest, slow loading times can also affect your website's ranking on Google. This may seem like a basic criterion, but many retailers still fail to do so.
Invest in images.
The world is becoming increasingly visual. Especially on social media, there is nothing that catches the attention of a potential customer more than a quality static image or video.
If you work in segments that value visuals, such as australia email list fashion or decoration, try to innovate in image styles and formats. And don't forget that the more details we can see about a product, the more confident we will be when it comes to purchasing.
Monitor broken links.
You've probably visited a website, clicked on a link, and it didn't open. That's a terrible experience for someone looking for a product, and it can lead them to give up on the purchase or look for another store.
If this happens on your website, it's best to fix the problem as soon as possible.
Mobile navigation.
At least 95% of Internet users use their cell phones to access the Internet. This number is likely to grow even more due to the ease that mobile offers. Make sure that all pages on your website adapt perfectly to the different resolutions and sizes of smartphones. Website responsiveness is essential.
The fewer steps, the better.
It is very important to make the purchase completion process as easy as possible. Avoid placing information in pop-ups or alerts that divert the user's attention. The shipping check box should always be visible and the “complete purchase” button should be eye-catching.
A recent study conducted by Forrester Consulting in partnership with Adobe showed that for most people who frequently access online stores, the famous “unmissable offers” are not enough, but a good user experience is the main factor in the loyalty process.
Pay attention to the website loading time.
Internet users don't usually wait more than thirty seconds for a page to load, the time is minimal, but enough for you to lose sales to your competitor.
In addition to losing user interest, slow loading times can also affect your website's ranking on Google. This may seem like a basic criterion, but many retailers still fail to do so.
Invest in images.
The world is becoming increasingly visual. Especially on social media, there is nothing that catches the attention of a potential customer more than a quality static image or video.
If you work in segments that value visuals, such as australia email list fashion or decoration, try to innovate in image styles and formats. And don't forget that the more details we can see about a product, the more confident we will be when it comes to purchasing.
Monitor broken links.
You've probably visited a website, clicked on a link, and it didn't open. That's a terrible experience for someone looking for a product, and it can lead them to give up on the purchase or look for another store.
If this happens on your website, it's best to fix the problem as soon as possible.
Mobile navigation.
At least 95% of Internet users use their cell phones to access the Internet. This number is likely to grow even more due to the ease that mobile offers. Make sure that all pages on your website adapt perfectly to the different resolutions and sizes of smartphones. Website responsiveness is essential.
The fewer steps, the better.
It is very important to make the purchase completion process as easy as possible. Avoid placing information in pop-ups or alerts that divert the user's attention. The shipping check box should always be visible and the “complete purchase” button should be eye-catching.