How to make a B2B marketing video
Posted: Sat Jan 04, 2025 6:22 am
B2B marketing video is increasingly present on the web. A real factor of telegram data engagement, this communication tool allows you to convey clear and rapid messages. In addition, opting for video shows your commitment to the digital transformation of your company. Marketing video is already widely used in B2C, but what about B2B marketing video? Is there a real opportunity to stand out from your competitors?
All these preliminary questions can be analyzed by figures based on several studies. According to Merchant , in 2016, 96% of B2B marketers were thinking about or had switched to video. An increasingly popular channel, it is also easier to broadcast and capture intent.
So we can ask ourselves what are the criteria for creating a good B2B marketing video?
Before creating a B2B marketing video, there are some essential criteria to follow. Creating a video is based on the same principles as a blog post. Just like a blog, a B2B marketing video needs:
Strategic monitoring . Even if you are an expert on a specific subject, it is important to know what your competitors are saying. The goal is for your readers to learn something new and quickly.
Specific research . Researching a topic allows you to really know it or improve your knowledge on it. In addition, it will allow you to be clear and concise when you move on to filming.
Written preparation . Before you put yourself on stage or edit a video report, having a guide allows you not to ramble. The objective is the same as a blog post, you have to answer a question asked. A video is equal to a specific subject.
The plans . Obviously a B2B marketing video must also include certain view plans. Having thought about it beforehand will allow you to have a better result.
All these preliminary questions can be analyzed by figures based on several studies. According to Merchant , in 2016, 96% of B2B marketers were thinking about or had switched to video. An increasingly popular channel, it is also easier to broadcast and capture intent.
So we can ask ourselves what are the criteria for creating a good B2B marketing video?
Before creating a B2B marketing video, there are some essential criteria to follow. Creating a video is based on the same principles as a blog post. Just like a blog, a B2B marketing video needs:
Strategic monitoring . Even if you are an expert on a specific subject, it is important to know what your competitors are saying. The goal is for your readers to learn something new and quickly.
Specific research . Researching a topic allows you to really know it or improve your knowledge on it. In addition, it will allow you to be clear and concise when you move on to filming.
Written preparation . Before you put yourself on stage or edit a video report, having a guide allows you not to ramble. The objective is the same as a blog post, you have to answer a question asked. A video is equal to a specific subject.
The plans . Obviously a B2B marketing video must also include certain view plans. Having thought about it beforehand will allow you to have a better result.