You are advertising, publishing content every day on social networks, feeding the blog... but of all the visits you are getting thanks to that, how many end up becoming clients?
If that question has stung you, then you need to read this post.
Consider that it is difficult for a person who has just landed on your website to buy directly from you.
Before that, you need to capture chinese malaysia data them as a lead and get them into your sales funnel (to send them more information and gain their trust, spark their interest, etc.).
And here I'm going to explain how to do just that.
In this post I tell you:
The importance of lead capture .
3 mistakes that make you lose potential clients.
Different types of lead magnets that you can use to capture more leads .
But I better start at the beginning…
Why is lead capture so important for a business?
A lead is a person who has given you their contact information (usually their email, but their phone number would also work).
This means that this is a potential customer with whom you can interact and continue sending them information, all with the goal of getting them to buy from you.
So the conclusion is clear, right?
More leads on your list means more sales opportunities.
Eye!
That is, as long as they are qualified leads , of course.
3 mistakes that make you lose leads
We return to the case I told you about at the beginning: your website receives a lot of visits, but then very few end up becoming potential clients.
What could be happening?
You're not attracting the right audience: Imagine you have a service to help writers who want to promote their novel. But with your posts you attract people who haven't even started writing yet and don't know how. This type of audience isn't interested in your services, so it's hard to convert them into leads .
Your lead magnet is not aligned with your content: Now let's suppose that you are targeting both types of audience, both beginners and writers with their finished novel. But in all your posts you have the same lead magnet with tips for beginners. Your second audience profile will not be interested in that lead magnet , so you will not be able to attract them.