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11. 75% of donors seek information about a charity’s achievements before deciding to donate.
People want to know that their contribution will make a real kenya phone number difference. Seeing concrete achievements helps build trust and confidence in a charity’s effectiveness.
To fulfill this need, you can display social proof on your website. This can include testimonials, case studies and trust badges that demonstrate your organization’s impact and credibility.
Here’s a great example from Pencils of Promise, which uses digital counting animations to demonstrate the impact of its community:
To learn more, check out our article on how to create a comments page in WordPress and our guide to the best social proof plugins.
12. Donation conversion rates double on Giving Tuesday and New Year’s Eve compared to other times of the year.
This surge may occur because people feel more generous during the holidays and are motivated by year-end tax cuts.
To capitalize on this trend, Charitable offers a feature that displays a fundraising thermometer on your donation form. This will create a sense of urgency and show immediate progress toward your goals.
WP Charitable Fundraising Thermometer
You can get practical guidance by reading our step-by-step guide on how to create a donation form for a nonprofit.
13. 15% of donors say they stop donating when an organization reaches its goal.
Donors often experience a sense of accomplishment when a need is met, which can lead to a decrease in ongoing support.
One way to solve this problem is to set incremental goals rather than a single big goal. In other words, you can set a series of smaller, interrelated goals to keep you motivated.
For example, instead of having "Raise money for our schools" as a goal, you could set incremental goals like "Raise money for our school building," then supplies, then other needs like educational programs or technology upgrades.