Revenue Enablement Specialist
Posted: Mon Jan 06, 2025 6:42 am
That is, when you start broadcasting and get a wave of push flow, if you still want traffic, you need to compete with your competitors at the same level. The system is ranking all the time, and Douyin live broadcast traffic is constantly carried out. The horse racing mechanism selects high-quality live broadcast rooms and allocates more traffic to high-quality live broadcast rooms (). First, the initial push flow: The initial traffic level is what we called the basic weight above. The higher the weight, the higher the initial push flow. At the same time, the word-of-mouth score will also affect our push flow ().
Enter data evaluation: The system uses data to evaluate the poland whatsapp resource performance of each of your live broadcast rooms. It mainly evaluates the interactive data and e-commerce data (the specific key indicators are discussed separately below) (). Performance on the goods ranking list: Then the system will sort the same level. If you are higher than the previous one, you will enter the next level of traffic pool and will get a new wave of push flow, and then continue to repeat the data evaluation. If you are lower than the next one, the push flow will be reduced or stopped, or even return to the initial traffic level.
According to such a mechanism, real-time ranking is continuously carried out to eliminate the weak and the strong. Therefore, only by planning and executing every detail of the live broadcast well can you get more free traffic from your competitors, but traffic is not the goal. Conversion is the premise of pursuing conversion. The accuracy of traffic is the premise. So how does the system match us with accurate people? Tags determine the "quality" of push traffic. The tags here can actually be understood together with the content algorithm mentioned above. In the e-commerce channel, the platform will also classify users according to different categories according to the crowd tags and match them with the content tags of the live broadcast room.
Enter data evaluation: The system uses data to evaluate the poland whatsapp resource performance of each of your live broadcast rooms. It mainly evaluates the interactive data and e-commerce data (the specific key indicators are discussed separately below) (). Performance on the goods ranking list: Then the system will sort the same level. If you are higher than the previous one, you will enter the next level of traffic pool and will get a new wave of push flow, and then continue to repeat the data evaluation. If you are lower than the next one, the push flow will be reduced or stopped, or even return to the initial traffic level.
According to such a mechanism, real-time ranking is continuously carried out to eliminate the weak and the strong. Therefore, only by planning and executing every detail of the live broadcast well can you get more free traffic from your competitors, but traffic is not the goal. Conversion is the premise of pursuing conversion. The accuracy of traffic is the premise. So how does the system match us with accurate people? Tags determine the "quality" of push traffic. The tags here can actually be understood together with the content algorithm mentioned above. In the e-commerce channel, the platform will also classify users according to different categories according to the crowd tags and match them with the content tags of the live broadcast room.