Key Account Optimization Architect
Posted: Mon Jan 06, 2025 9:14 am
The focus is on sharing ideas. Next, I will use the length of words and a consultant's circle of friends case to illustrate how to create consultant-style sales circle of friends content and how to promote it within the team. . Change of perception of the purpose of the circle of friends operation. The circle of friends is not a show of personal life, but a process of visiting users' homes and making friends. Be a valuable person that people are willing to associate with; Behavior change. The circle of friends is a record of personal daily behavior. The content of the circle of friends does not need to be carefully planned, but it is necessary to extract behaviors that are beneficial to the other party; Purpose change.
The circle of friends cannot achieve direct transactions. In the customer romania whatsapp resource transaction journey, the circle of friends operation aims to create a persona and build trust. Product value and service are the materials for creating a high-trust persona. . The persona positioning of consultative sales. The so-called consultative sales refers to an independent individual with independent business awareness who provides overall value services to customers. Here, we need to change the traditional cognition. Change cognition one. Sales is no longer a role responsible for customer conversion within the enterprise, but a persona that provides customers with pain point solutions; Change cognition two.
We need to weaken the persona of "employees" but individuals who are capable of providing services. It can be compared to agents who can coordinate and mobilize service resources. When it comes to the consultative sales persona, many of my clients will say that the persona positioning of industry experts should be reflected in the ability to lead and educate customers. However, in the actual implementation process, it is found that the persona of industry experts "has content but no orders" because customers need products/services that solve problems. Professionalism is one part of solving problems, but not all. Overly professional persona positioning will create a sense of distance with customers, causing me to learn from your circle of friends but may go to other people's circle of friends to place orders.
The circle of friends cannot achieve direct transactions. In the customer romania whatsapp resource transaction journey, the circle of friends operation aims to create a persona and build trust. Product value and service are the materials for creating a high-trust persona. . The persona positioning of consultative sales. The so-called consultative sales refers to an independent individual with independent business awareness who provides overall value services to customers. Here, we need to change the traditional cognition. Change cognition one. Sales is no longer a role responsible for customer conversion within the enterprise, but a persona that provides customers with pain point solutions; Change cognition two.
We need to weaken the persona of "employees" but individuals who are capable of providing services. It can be compared to agents who can coordinate and mobilize service resources. When it comes to the consultative sales persona, many of my clients will say that the persona positioning of industry experts should be reflected in the ability to lead and educate customers. However, in the actual implementation process, it is found that the persona of industry experts "has content but no orders" because customers need products/services that solve problems. Professionalism is one part of solving problems, but not all. Overly professional persona positioning will create a sense of distance with customers, causing me to learn from your circle of friends but may go to other people's circle of friends to place orders.