The Big Data Revolution in Automotive:
Posted: Tue Jan 07, 2025 6:27 am
From Connected Cars to Transforming Customer Experience
Today, through the connectivity possibilities enabled by new technologies, cars “talk to us” . If we have had access to information relating to diagnostic tools and vehicle performance for some time now, so much so that it seems to us to some extent “old history”, the near future, increasingly within reach, sees the integration of this information with that which comes from the road , that is, from the surrounding environment (urban contexts, long-distance roads, etc.) and from the driver (such as, for example, preferred driving conditions, need for specific services, preferences on the type and frequency of multimedia content), provided in real time and with a degree of accuracy never seen before .
To access this information – data, structural and non-structural: the Big Data australia whatsapp resource we just talked about – more and more vehicles are already equipped with sensors and natively integrated connectivity solutions . This is the IoT applied to the automotive industry : connected cars provide a constant flow of data on the vehicle, engine, driving behavior and environmental conditions.
Once we have managed to extract meaning from this mass of heterogeneous data – which is produced at incredible speeds and volumes – the challenge is to exploit it to be able to offer automotive companies – car manufacturers, original equipment manufacturers, dealers – an integrated, real-time view of the performance of the various vehicle systems , in specific driving and environmental conditions.
Today, through the connectivity possibilities enabled by new technologies, cars “talk to us” . If we have had access to information relating to diagnostic tools and vehicle performance for some time now, so much so that it seems to us to some extent “old history”, the near future, increasingly within reach, sees the integration of this information with that which comes from the road , that is, from the surrounding environment (urban contexts, long-distance roads, etc.) and from the driver (such as, for example, preferred driving conditions, need for specific services, preferences on the type and frequency of multimedia content), provided in real time and with a degree of accuracy never seen before .
To access this information – data, structural and non-structural: the Big Data australia whatsapp resource we just talked about – more and more vehicles are already equipped with sensors and natively integrated connectivity solutions . This is the IoT applied to the automotive industry : connected cars provide a constant flow of data on the vehicle, engine, driving behavior and environmental conditions.
Once we have managed to extract meaning from this mass of heterogeneous data – which is produced at incredible speeds and volumes – the challenge is to exploit it to be able to offer automotive companies – car manufacturers, original equipment manufacturers, dealers – an integrated, real-time view of the performance of the various vehicle systems , in specific driving and environmental conditions.