Data analysis: Key to digital transformation

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Digital transformation is no longer an option but an essential initiative to adapt to the new demands of our environment. Over time, customers have become more demanding and demand immediacy.


Data analytics can help businesses provide users with the information they need, at the right time, and thus make informed decisions to achieve their business goals.


It will become increasingly complex to manage all of our company's information to extract value. For this reason, Big Data and Business Intelligence are of key importance for the operation senegal whatsapp resource of companies, reducing the time needed to make decisions and speeding up the production process.


In order to effectively leverage the value that can be gained from data analytics, a cultural shift must be made in the way organizations approach analytics. This cultural shift can be described as the three “I”s of Big Data :


• Invest in collecting, analyzing, and using data to help businesses avoid extinction during digital transformation.
• Innovate with previously unexplored data to create new products and services, along with better customer experiences.
• Improvise by exploring data and finding new meaning, which will then be turned into actionable insights in a continuous data cycle.