A summary of the main digital marketing channels
Posted: Sun Dec 22, 2024 4:09 am
the main digital marketing channels
Discover the main digital marketing channels to invest in.
One of the main questions when starting a digital marketing job is: Which digital marketing channels should you invest time and money in?
One of the secrets is not to focus all your efforts on just one channel, but to balance your efforts across all those that fit your target audience profile. Then, after a certain period of time, you can see which ones bring the best results for your business.
We’ll help you understand a little about each of the digital uk business email database free channels so you can decide which one is right for your business.
Let's go?
Digital Marketing Channels - Website
Digital Marketing Channels – Website
Website
Before buying a product, hiring a service or finding out more about a company, do you go online?
Your answer was probably “yes”. According to Ibope Media , 92% of Internet users use the large network to research products and services before making a purchase.
Therefore, the website has become the most important and fundamental channel for digital marketing. This is the medium through which your customers search for information about your company, business or service. It is, therefore, the gateway for any consumer action with your company in the digital environment.
Your website is your brand's digital reference. See ways to attract more visitors here .
It is, therefore, your own information mechanism, that is, it does not depend on a tool (such as social networks, for example) for your customer to know about your company.
Through it, you will be:
Present in search engines;
It will have visitor control;
Direct contact with your consumer;
You will be able to analyze a series of factors ranging from the product's action to the behavior of its consumer.
Digital Marketing Channels - Blog
Digital Marketing Channels – Blog
Blog
Another essential tool in digital marketing is the blog . With it, your company can become an authority in the market in which it operates, connect with its audience and gain the trust of potential customers.
You have control over the content that will be published, as well as the tone of voice to be used and how you will approach your topic to promote your products and services.
Two main tools are related to the success of your website or blog:
SEM (Search Engine Marketing)
Search Engine Marketing is an online marketing specialty that highlights websites and their individual pages in the responses of major search engines (Google, Bing, Yahoo…)
SEO (Search Engine Optimization)
SEO is one of the main practices to improve your position in organic search engines (Google, Bing, Yahoo…). It involves optimizing your website to load faster, work on mobile phones, for example , or creating good content for your blog.
This content is based on actions that can be taken, such as keyword research to help you rank for more important terms, optimizing the website's HTML, etc.
Organic Traffic
Organic traffic is when a person searches for terms within a search engine such as Google, Yahoo! and Bing and finds your website naturally and organically (without investing in media). What do you mean? Let's go.
Think about your business. If you were to search for something related to it on the internet, what words would you use?
These are the words that need to be present on several pages on your website so that search engines understand that it is relevant to what they are looking for.
The main goal of sites like Google is for users to find what they are looking for as quickly as possible. Therefore, having content and building pages that contain these keywords is essential for good organic positioning.
That’s why SEO – Search Engine Optimization – is so important, as it involves investing in keywords related to your business. Organic traffic is one of the most difficult channels to achieve, as it’s up to the search engine to evaluate your ranking compared to other websites.
To achieve this value, you need to make your website “easy” for search engines to understand that it is relevant to those looking for what you sell. That is why it is ideal to have a blog to provide relevant content both for searches and for the interests of your consumer.
You should also be concerned about the content of your pages, descriptions of your services or products, names of the photos on the pages, and other minor but equally important details. SEO work is complex and would require much more than one post to talk about it, but I think you already have an idea of the path to achieving good organic traffic.
It is a medium to long-term job and needs to be continuous, but when achieved the result is very positive.
Direct Traffic
When a user types www.yourcompanyname.com, this is direct traffic. The consumer already knows your brand and your website and types your online address into the navigation bar.
Referral Traffic
This is when your company's website link or some content on your website is used as a reference on another website or blog through a link in the content or through a guest post on another website. This step also greatly helps with the issue of organic traffic mentioned above.
Discover the main digital marketing channels to invest in.
One of the main questions when starting a digital marketing job is: Which digital marketing channels should you invest time and money in?
One of the secrets is not to focus all your efforts on just one channel, but to balance your efforts across all those that fit your target audience profile. Then, after a certain period of time, you can see which ones bring the best results for your business.
We’ll help you understand a little about each of the digital uk business email database free channels so you can decide which one is right for your business.
Let's go?
Digital Marketing Channels - Website
Digital Marketing Channels – Website
Website
Before buying a product, hiring a service or finding out more about a company, do you go online?
Your answer was probably “yes”. According to Ibope Media , 92% of Internet users use the large network to research products and services before making a purchase.
Therefore, the website has become the most important and fundamental channel for digital marketing. This is the medium through which your customers search for information about your company, business or service. It is, therefore, the gateway for any consumer action with your company in the digital environment.
Your website is your brand's digital reference. See ways to attract more visitors here .
It is, therefore, your own information mechanism, that is, it does not depend on a tool (such as social networks, for example) for your customer to know about your company.
Through it, you will be:
Present in search engines;
It will have visitor control;
Direct contact with your consumer;
You will be able to analyze a series of factors ranging from the product's action to the behavior of its consumer.
Digital Marketing Channels - Blog
Digital Marketing Channels – Blog
Blog
Another essential tool in digital marketing is the blog . With it, your company can become an authority in the market in which it operates, connect with its audience and gain the trust of potential customers.
You have control over the content that will be published, as well as the tone of voice to be used and how you will approach your topic to promote your products and services.
Two main tools are related to the success of your website or blog:
SEM (Search Engine Marketing)
Search Engine Marketing is an online marketing specialty that highlights websites and their individual pages in the responses of major search engines (Google, Bing, Yahoo…)
SEO (Search Engine Optimization)
SEO is one of the main practices to improve your position in organic search engines (Google, Bing, Yahoo…). It involves optimizing your website to load faster, work on mobile phones, for example , or creating good content for your blog.
This content is based on actions that can be taken, such as keyword research to help you rank for more important terms, optimizing the website's HTML, etc.
Organic Traffic
Organic traffic is when a person searches for terms within a search engine such as Google, Yahoo! and Bing and finds your website naturally and organically (without investing in media). What do you mean? Let's go.
Think about your business. If you were to search for something related to it on the internet, what words would you use?
These are the words that need to be present on several pages on your website so that search engines understand that it is relevant to what they are looking for.
The main goal of sites like Google is for users to find what they are looking for as quickly as possible. Therefore, having content and building pages that contain these keywords is essential for good organic positioning.
That’s why SEO – Search Engine Optimization – is so important, as it involves investing in keywords related to your business. Organic traffic is one of the most difficult channels to achieve, as it’s up to the search engine to evaluate your ranking compared to other websites.
To achieve this value, you need to make your website “easy” for search engines to understand that it is relevant to those looking for what you sell. That is why it is ideal to have a blog to provide relevant content both for searches and for the interests of your consumer.
You should also be concerned about the content of your pages, descriptions of your services or products, names of the photos on the pages, and other minor but equally important details. SEO work is complex and would require much more than one post to talk about it, but I think you already have an idea of the path to achieving good organic traffic.
It is a medium to long-term job and needs to be continuous, but when achieved the result is very positive.
Direct Traffic
When a user types www.yourcompanyname.com, this is direct traffic. The consumer already knows your brand and your website and types your online address into the navigation bar.
Referral Traffic
This is when your company's website link or some content on your website is used as a reference on another website or blog through a link in the content or through a guest post on another website. This step also greatly helps with the issue of organic traffic mentioned above.