Marketing messages - What are the key messages or propositions you could try to attract or convert this persona?
Preferred channels - Note down what channels this persona uses regularly and prefers (e.g. website, social media or email
5. Include customer-specific information
Along with the core details on your template, you germany phone number list should add extra snippets of information relating to your particular customer base. This will help you be more targeted in your communications and help breathe extra life into your personas.
Each buyer persona template can be changed slightly to meet your needs, but as a guide, including this type of information will help.
Personal hobbies
Preferred news sources
Topics or issues they are interested in (e.g. what content do they engage with?)
Buying behavior (preferred buying channels, buying frequency)
Favorite blogs, webinars or podcasts
Content preferences (do they prefer blogs, videos or images?)
Testimonials or quotes
6. Use AI to create a buyer persona
When creating buyer personas, don’t forget about AI. There are some great AI tools out there that can help you and take some of the legwork out of persona creation.